Nissan abandons its flagship model due to low demand

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Nissan refuses from its flagship model due to low demand

Demand for the Nissan Maxima sedan has fallen sharply in recent years as buyers increasingly opt for crossovers. The production of the model will be stopped and its new generation will not be developed.

Nissan Maxima will be discontinued in mid-2023. The flagship sedan of the Japanese brand will not receive a successor. Nissan's press service told the Motor1 website.

Nissan Maxima has fallen victim to low demand and reorganization of the lineup. Sales of the E-class model fell from year to year: if in the early 2000s over 100 thousand Maximas were sold annually, then in 2021 only 16,386 cars were sold. And for the first half of 2022, the model found only 3,753 buyers.

Nissan refuses from its flagship model due to low demand

Large family sedans are gradually losing popularity, as their buyers increasingly opt for crossovers. Earlier, Volkswagen, as well as Hyundai and Kia, announced the abandonment of similar models.

In addition, Nissan is now actively investing in electrification. According to the brand's strategy, by 2030 40% of cars produced will be electric cars. Accordingly, the automaker will gradually abandon unprofitable gasoline models. Maxima has long ceased to be sold in Japan and Europe and it remained only in the American and Chinese markets.

Nissan Maxima was first introduced in 1980 and eight generations of the model saw the world in four decades. For some time it was also sold in Ukraine.

The current generation of the sedan appeared in 2015. The Nissan Maxima is currently only available with a 300-hp 3.5-liter V6 petrol. With. and stepless variator.

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