Nostalgia for Studio 54. Sparkling Beyoncé posed for Tiffany & Co.

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Nostalgia for Studio 54. Sparkling Beyoncé posed for the Tiffany&Co campaign.

Beyoncé posed for another bright advertising campaign for jewelry house Tiffany & Co.

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The iconic singer's new video for the equally iconic jewelry brand premiered today, demonstrating the brilliance of fashion and the many aspects of retrospective. This was reported by today.com.

The black-and-white video was created by director Mark Romanek, who previously directed the music video for Jay-Z's “99 Problems”. So Beyoncé's “Summer Renaissance” video sets a danceable disco tone, with scenes going back to the New York era of the Studio 54 period.

The song itself samples Donna Summer's 1977 chart-topper “I Feel Love”, but the music is only part of what celebrates the rise of the iconic glamorous nightclub.

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“Shot on a rare 65mm camera, the film is reminiscent of the time of old Manhattan and the escapism of club culture of the 1970s in a modern interpretation, and Beyoncé is at its epicenter,” the press release explains. campaign release. “The energy of euphoria is brought to life by a cast of 90, choreographed by a highly sought-after Emmy-nominated artist.

The promotional video's diverse cast, including a DJ and several dancers, symbolize several of Tiffany jewelry, but the main character wears the most impressive piece of jewelry in the video, an engagement ring set with a flawless solitaire of over 10 carats of diamonds.

Beyoncé can also be seen wearing a special Tiffany HardWear necklace created especially for the promotional campaign. notes that the chunky gold choker design will be available for purchase.

Also, we reported on how Beyoncé's birthday party went.