Not good: an influencer pretends that she survived the Paris attacks in this WTF trailer

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Zoey Deutch stars in Not Good, a modern satire that revealed itself in a goofy first trailer .

What would be, according to public opinion, the biggest scourge of this fabulous modern era in which humanity seems to be taken in hostage? If for some, it is certainly about global warming, the current political landscape, or even the permanent inflation that overwhelms even the packages of Barilla in the supermarkets, for others, it would rather be about influencers and other actors of the contemporary digital scene.

Considerations perhaps slightly exaggerated which, however, do not fail, from time to time, to invest the great Hollywood machine. If recently, Magnus von Horn's comedy-drama Sweat, a chouia boomerienne, invested the dark rooms, another much more satirical project, Pas bien, was unveiled in a very first incredible trailer to say the least.

Directed by very young director Quinn Shephard, the film therefore tells the story of Dani Sanders (Zoey Deutch), an aspiring writer who clearly doesn't know what to do with her life, and is desperate for some form of recognition. Desiring to emerge from anonymity at all costs, the young woman decides to fake a trip to Paris to boost his social media presence, and grab a few followers along the way. However, when a terrible incident overwhelms the City of Light, Dani gets bogged down in her lie to the point of no return.

The opening card of these first images announces it very clearly, the main character will be detestable. Projected onto the front of the stage following the attacks in Paris, Dani will have no choice but to maintain the chimera and to position herself as a traumatized survivor so as not to expose the original deception.

It smells scorched

For a short time, the character achieves the much sought-after fame, which will even allow him to start the relationship of his dreams with Colin, played by Dylan O'Brien. But as the trailer suggests, the backlash will be up to the deception: now exposed by the web and soon assigned the rank of “worst person in the world”, the character should experience a nice descent into hell for the greatest pleasure of the viewer.

Potential reflection on the culture of deletion (or cancel culture in English), the notoriety digital, and the inevitable toxicity caused by the perpetual race for virality, Pas bien promises to be a singular and burlesque entertainment, which will be available on the platform Hulu from July 29 in the United States. If in France, the film does not yet have a release date, it should a priori invest the hexagonal catalog of Disney+.