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Swedish company staged final sales in Russia before closing completely.
Recently it became known that the Swedish clothing chain H&M opened its outlets in Russia for the final sale before closing completely. Giant queues of Russians lined up in stores, wanting to buy scarce goods. And ads appeared on the Web in which potential buyers of H&M clothing are offered to buy seats at the front of the line for a rather modest price. One seat costs about 8 dollars. Announcements published on the Russian site Avito.
Those who wish to use the service are promised that they will save several hours of time that they could spend in a live queue if they had not bought their own seat.
A message appeared on the company's website that the company announces a decision to begin the process of winding down business in the country, as continuing business in the Russian Federation is becoming too unpredictable.
Before leaving for good, H&M announced that it would open its stores for the final sale. Recently, retail outlets have been opened in the Moscow shopping center “Metropolis” and “Aviapark”. The price of clothes has increased, all discounts have been removed, but despite this, a giant line has lined up at the store. Local journalists reported that on average, one customer spent about an hour in line. The Russians came immediately for a huge amount of clothing. So, one woman left the store with 50 items.
As you know, the company has been operating in the Russian Federation since 2009. She owns about 155 stores in Russia.
In Ukraine, the first H&M store appeared only in August 2018 in Kiev's Lavina Mall.
Focus previously wrote that another Swedish giant, IKEA, left the Russian market. Before they left, the company held a huge sale for employees. And network customers were offered to buy goods online. Since there were too many people who wanted to buy a scarce product, they began to resell on the Web bought in recent days.