Protests against Dior. Chinese students accuse brand of cultural appropriation

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    Protests against Dior. Chinese students accuse the brand of cultural appropriation

    The French fashion house introduced a skirt reminiscent of traditional Chinese clothing in the fall 2022 collection.

    Chinese students in Toronto and Paris protest against the Dior brand. The fashion house is accused of cultural appropriation. The Global Times writes about this.

    It's all about the traditional Chinese Ming skirt mǎmiànqún (“skirt with a hundred pleats”). The fact is that the French fashion house presented an identical, according to the protesters, product in its new fall 2022 collection, calling it its own unique invention.

    The traditional Chinese skirt is made of dense fabric with clear pleats on the sides and cut in front. The product is decorated with bright patterns and reaches the floor length.

    Protests against Dior: Chinese students accuse brand of cultural appropriation obvinili-brend-v-kulturnoj-apropriacii-b514bde.jpg

    Protests against Dior: Chinese students accuse brand of cultural appropriation obvinili-brend-v-kulturnoj-apropriacii-6bb686e.jpg

    Protests against Dior. Chinese students accused the brand of cultural appropriation

    The French fashion house presented a similar version of its skirt. The only difference is that Dior has a midi-length piece, which is black.

    Protests against Dior. Chinese students accuse the brand of cultural appropriation

    Chinese students protested that Dior did not mention traditional clothing their countries and presented the product as something unique. Many believe that appropriation will continue if the brand continues to claim its style. Therefore, the protesters demanded that the fashion house admit that it took the traditional Chinese costume as a basis and informed its fans about the origin of the skirt design.

    The fashion house has so far refrained from any comments.

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