Organized for the second consecutive year, the Global Game of the American basketball league is a real media and popular success. With its share of juicy anecdotes.
“Paris will remain an unforgettable moment for me, because I proposed to my fiancée at the hotel”, even though he was largely beaten with his team Indiana, Thursday January 23, by the Spurs of Victor Wembanyama (140-130), the Pacers center Obi Toppin did not lose everything in his trip.
Indeed, the former Knicks player took advantage of his stay in Paris to propose to his girlfriend Magdalena Bellinger. A proposal accepted by his now future wife. The story does not say whether the two lovers will marry in Paris or Indiana…
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The NBA Paris Game 2025 presented by Tissot featuring the Indiana Pacers and the San Antonio Spurs on Thursday, Jan. 23 set several records across television viewership and digital and social media engagement. Highlights include⬇️ pic.twitter.com/8rsCshNPXc
— NBA Communications (@NBAPR) January 24, 2025
The audience for Thursday night's game on NBA League Pass increased by 41% in France and by 19% worldwide compared to last year.
But also the most-watched NBA Global Game on the NBA's social networks (more than 218 million views), namely Facebook, Instagram, LinkedIn, Snapchat, Threads, TikTok, X and YouTube. It remains to be seen whether this will be enough to convince the NBA to organize another game in Paris next year.