Salesforce: This free guide helps you increase your sales with generative AI

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Today, the use of generative artificial intelligence is increasingly widespread in a majority of fields of activity. This is bound to continue in this direction. It is therefore essential to better understand the functioning and challenges of generative AI.

Salesforce has been taking a look at the trends in generative AI in sales. To better understand the benefits of using generative AI and the obstacles that can stand in their way, the company surveyed over a thousand sales professionals in three different countries. . Here’s a quick overview of this guide to improving your sales and productivity with generative AI.

Generative AI: The Future of Sales ?

If you work in sales, you need to get up to speed. Generative AI is becoming more and more prevalent. You need to have all the cards in hand to take advantage of it. According to the Salesforce white paper, 58% of salespeople believe that generative AI helps or will help them increase their productivity, saving 4.5 hours per week. In this sense, 56% of salespeople believe that generative AI helps or will help them increase their sales and 61% believe that it helps and will help them better serve customers.

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Unfortunately, sales teams do not feel prepared for generative AI. Only a third of sales professionals use it, due to a lack of confidence and skills. It is therefore necessary to establish a climate of trust and strengthen the skills of professionals. How ? With training and opportunities. 63% of salespeople expect their employer to provide them with opportunities to learn how to use generative AI.

Good news: You can count on AI to help you learn how to succeed in the age of generative AI. Generative AI capabilities built into Salesforce CRM help sellers perform important tasks like research and prospecting. For example, reps can automatically generate relevant, engaging, and personalized messages based on data from past interactions. The Einstein Trust Layer delivers the benefits of generative AI while ensuring data privacy and security—enough to reassure most sales professionals.

Only by trusting generative AI can you increase your sales and productivity. To help you win more deals, Salesforce analyzes important customer interactions in the background to gain insights that improve conversion rates. Salesforce shows you which prospects are most likely to convert, when a customer is ready to take the next step, and highlights critical information in sales conversations. So you have all the cards in hand to make your business grow.

To discover the trends in generative AI in sales, .

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