Slowly but surely, the tourism industry is recovering from the passage of COVID-19
National tourism indicators for a fifth consecutive quarter.
The country's tourism industry continues to recover from the tidal wave caused by COVID-19. Slowly, but surely, the hospitality industry is finding its bearings.
At least that's what the national tourism indicators for the second quarter of 2022 suggest. , which showed tourism spending up nearly 20%, a fifth straight quarterly increase.
We're happy with the results we're seeing, says d& #x27;from the outset the CEO of the Alliance de l'tourisme du Québec, Martin Soucy, guest on the program Economy Zone.
But the fact remains that these figures remain well below those of 2019, before the pandemic. The shortfall remains at around 22%. Martin Soucy calls for patience, however. The return to the economic level of 2019 will be done by 2024-2025, he argues.
“We were the first sector affected by the pandemic, and we're going to be one of the last to get up. »
— Martin Soucy, CEO of the Quebec Tourism Industry Alliance
According to Mr. Soucy, the pace of recovery, even if it doesn' #x27;is not spectacular, is satisfactory. He argues that Quebec has had a very respectable tourist season, superior to the last two years, but he is nevertheless firmly awaiting the lifting of the last sanitary measures in the country, scheduled for Saturday.
It should not be forgotten that international tourism has an important contribution to tourism expenditure. A quarter of tourists generate more than 53% of tourism spending, he says.
Should we put a cross on the major conventions and business meetings that furnished, before the pandemic, many halls and hotels in the centers of large cities? According to Martin Soucy, this is indeed a sector that is taking a little longer to recover.
We are hopeful that the market will come back gradually, he said. We had earned a very good reputation in the past.
Because business tourism is hard to do without. You should know that business tourism pays twice as much as leisure tourism, argues Mr. Soucy. They are also tourists who can return afterwards with their families.
But he has no illusions. There is a portion of business travel that will not return, he says, referring to changes in the mentalities of large organizations and the small revolution that is telework.
Despite everything, his organization, charged by governments among others with promoting Quebec as a destination on the international scene, does not give up. Major business events […] we have to win back that market, he says, even if international competition is intense.