Snapchat finally lands on the web… for paid accounts

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Snapchat finally lands on the web… for paid accounts

The social network was only available from a smartphone until now.< /p>

This is the first time that Snapchat can be viewed from a web browser.

Snap on Monday announced the launch of the web version of its Snapchat photo messaging app, which will allow people to chat, exchange photos and make video calls from their computer.

The company clarified that the web version will be exclusive to Snapchat+ subscribers from July 18 and will begin rolling it out in the US, UK, Canada, in Australia and New Zealand.

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Snapchat for the web includes features like message reactions and replies, and augmented reality filters, which are coming soon, according to a release from society.

Snap launched Snapchat+ in June in a handful of countries, including Canada. This paid version of the app retails for $5 per month and allows subscribers to get more options to customize their profile and showcase their favorite friendships. They also have more information on the number of contacts interested in their ephemeral posts.

For the company, Snapchat+ is an important step towards abandoning x27;a model where revenue primarily depends on advertising.

Social media giants are under pressure as companies cut advertising budgets in response to rising costs and weaker consumer spending.

In May, Snap announced that it will miss its second-quarter revenue and profit targets and that it should slow hiring and reduce spending. Shares of the company have plunged nearly 71% this year.

With information from Reuters

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