Mars Wrigley has issued an apology after an advertisement for its Snickers chocolate bars presented Taiwan as a “country”.
US confectionery giant Mars Wrigley has issued an apology and assured “respect Chinese sovereignty” after an ad for its Snickers candy bars featured Taiwan as a “country”.
China believes that the island of 23 million people must be reunited with the rest of the national territory. She opposes any international recognition of Taipei.
The promotional video for an activity that paired Snickers with South Korean music group BTS ended with the mention only available in the following countries with South Korean, Malaysian and Republic of China (Taiwan) flags.
This video, not intended for the mainland Chinese market, was however spotted by Chinese Internet users, which sparked a controversy on social networks.
We have taken note of the articles related to Snickers activity in parts of Asia, Mars Wrigley said Friday night in a statement posted on Snickers China's official Weibo social media account.
“We take this very seriously and sincerely apologize. »
— Mars Wrigley
Snickers China then posted an additional message on its Weibo account: There is only one China in the world and Taiwan is a part inalienable from Chinese territory.
This case arises in the midst of Beijing-Taipei tensions, following the stay on the island of the American No. 3 Nancy Pelosi, to which China is currently responding with large-scale military exercises around Taiwan.
Nancy Pelosi's visit to the Taiwanese parliament
Mars Wrigley is far from the first foreign company to apologize in China after diplomatic blunders for fear of losing access to the huge local market.
In 2019, Dior, owned by the French giant and world No. 1 in luxury LVMH, had apologized after using a map of China that omitted Taiwan during a presentation at a Chinese university.
The previous year, the website of the American hotel giant Marriott had been blocked for a week in China. Reason: In an online questionnaire, the group presented not only the Chinese regions of Tibet and Hong Kong but also Taiwan as separate countries.