Rebranding is associated with the company’s decision to expand its sphere of business
At the annual meeting of shareholders of the company Sony has approved the proposal to change the company name to “Sony Group” reports comments.ua.
The name change will take effect in April 2021. Sony is a multinational company from Japan. The main activity of the company is to develop electronic products. It was founded in 1946, Japanese entrepreneurs and the Jing Sendai Shodai Moritas.
The company more than sixty years has not changed the name. The name change will provide a broader positioning is Sony. As previously reported, e – development- the core business of Sony. Rebranding means that the company will increase its efforts in financial services and other areas of business. The main goal is to put these companies on a par with electronics.
Sony CEO Kenichiro Yoshida said: “We decided to rename the company Sony Group, because we want to fully use the diversity of our business portfolio to promote business development”.
The first name of the company Tokyo Telecommunications Industry Co., Ltd., however, this name was changed to Sony in 1958. The name “Sony” reflected the desire of co-founder of Shady Morita to create a global brand. The Director-General Kenichiro believes that upcoming changes will bring the company to the next stage.
At the annual meeting of shareholders of Sony are usually present more than 1,500 people. This year, in connection with the pandemic, it was attended only 222 of the shareholder.