The 6 Tech trends of 2023 to follow closely
After a disappointing 2022, what does Tech have in store for 2023? Here are 6 trends to follow closely.
We have to say it, we were bored to death on the Tech market in 2022. Smartphone manufacturers are freewheeling, PC manufacturers are aging, audio is slipping, and the lack of innovation is not improving this feeling.
At the same time, brands have increased their prices under the guise of component shortages, the war in Ukraine and Covid. In short, it's not really joy.
What are the tech giants planning for 2023? What will be the trends this year? As the CES show will soon open its doors, we take stock of the 6 major trends to follow in the Tech market in 2023.
- Folding smartphones
- Electric cars
- The Metaverse
- Artificial intelligence
- The end of the party in Europe
- Subscriptions for everything
After a year 2022 still monopolized by Samsung, the folding smartphone market should develop further in 2023. If the shortage of components does not allow rapid democratization, new players will try the adventure.
OPPO has already announced its intentions during the Inno Days at the end of 2022 by unveiling two new folding smartphones: the Find N2 and the Find N2 Flip. The first will be a competitor to Samsung's Z Fold4, the second to Z Flip4.
Folding smartphones with clamshells should also multiply in 2023. Consumers having shunned compact models, they could set their sights on these formats more suited to today’s needs.
Folding smartphones with clamshells make it possible to combine the viewing comfort of a classic smartphone with the compactness (in the pocket or bag) of a compact smartphone.
Despite the arrival of new players, the market should still be confined to the premium segment, as the technologies used in these devices are still expensive.
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Another product that we would like to see become more democratic but still very expensive: the electric car. In 2023, you haven't finished hearing about it.
It starts at the beginning of the year in France, since the State has changed the aid mechanisms for the purchase of these cleaner vehicles. Thus, the ecological bonus drops to 5,000 euros (compared to 6,000 euros in 2022). At the same time, a zero-rate loan is set up under certain conditions.
Technical issues around the electric car should be among the trending topics this year. Beyond new models, issues related to the autonomy of vehicles and charging infrastructure represent the challenges of tomorrow. So many subjects that we will cover on Presse-citron.
We talked about it a lot in 2022 and it will continue in 2023. Despite unfeigned skepticism, the metaverse will still be one of the major trends of 2023.
However, in 2022, several signals indicated that this new world was far from promising a bright future. Mark Zuckerberg, boss of Meta (Facebook), paid the price. His company announced catastrophic financial results, the fault of multi-billion investments in the metaverse.
Yet some optimists continue to believe it. Thus, Facebook presented a new virtual reality headset allowing better immersion. At CES in Las Vegas, other players should also unveil products, in particular HTC, which has refocused on this activity after its decline in smartphones.
2023 should therefore be an important year for the future of the metaverse.
We have also heard a lot about it for years, but 2023 should be a pivotal year for artificial intelligence. In robots, software, online services or your smartphones, AI has demonstrated enormous potential in 2022.
In 2023, the advances should be even more impressive. We are thinking, for example, of services such as ChatGPT, which should improve further, or of specific software such as the latest one offered by Adobe, which makes it possible to correct automatic voices when recording with parasitic noise.
Electric cars should also benefit from advances in artificial intelligence. And if the 100% autonomous car is not for now, manufacturers continue to expand this technology of the future.
AI is also robotics or advanced industrial applications responding to very specific needs. In short, you haven't finished hearing about it in 2023 either.
The end of the party in Europe
Voted in 2022, the Digital Market Act and the Digital Services Act are two texts aimed at regulating the practices of tech and digital giants. From 2023, these two texts will be implemented, and for Google, Twitter, Apple and others, the party is over.
If they want to continue to be present on the old continent, these behemoths will have to comply with the new rules. Some of them are easy to set up. One thinks for example of respect for competition.
Others involve technical developments or even upheavals in the design and manufacturing process. Apple, for example, will have to abandon its Lightning port in favor of USB-C, chosen as the universal connector in Europe. If the Californian still has 2 years to comply, he must already plan the design of his future devices according to these rules.
Twitter, Facebook, Instagram or WhatsApp will also have to adapt . These European regulations impose better moderation, greater respect for privacy and even interoperability between services. For example, you will need to be able to send an iMessage to a user who has chosen WhatsApp as their primary messaging service.
All these regulations should therefore transform many of the digital tools that we use on a daily basis. There will be changes.
Subscriptions for everything
It's a trend we've seen for a few years now, but it's set to intensify this year. In 2023 more than ever, subscriptions will be king.
We can see this in smartphone application stores, for example. While most apps used to be paid once for life, most are adopting the subscription model to be more profitable. This model, Adobe chose it a few years ago now, making its creative suite pay monthly rather than through a one-time purchase.
The subscription should arrive on social networks. Twitter, for example, should become paying to access certain features. In any case, this is the wish displayed by Elon Musk, the new boss of the company.
Cars, online services, tools for professionals (accounting, invoicing, etc.) all adopt the subscription model. For consumers, it is the risk of being drowned in formulas up to a staggering sum each month. So be careful.
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