The launch of a body-positive campaign in Spain under the slogan “Summer is also ours” turned into a major scandal “. It was presented a few days ago by the Spanish Women's Institute, which belongs to the Ministry of Equality. Three women have already complained that the author of the illustration used their personal photos from social networks without permission. Moreover, a leg was added to the girl with a prosthesis, another missing breast was “added”.
The campaign is aimed at combating stereotypes and protecting the rights of women who, for one reason or another, are embarrassed to appear on the beach. It was explained that the poster is a protest against “fatphobia, hatred and denial of non-standard bodies.” The illustration depicts five heroines of different build, age, skin color. One of the women is shown half naked with her breasts removed.
When Arte Mapache's illustration was published, she immediately attracted the attention of the world media, the Minister of Social Rights of Spain made a repost on her page. However, unexpected details soon began to emerge.
British model Shan Green-Lord complained that the illustration showed a photo from her Instagram*. The model did not agree to this. But most of all, the girl was outraged that her image was radically edited: the prosthesis was replaced with a leg. The poster also added body hair.
Green-Lord, who lost her leg in a car accident in 2013, says:
I don't even know how to express the anger I feel. I am literally shaking with rage. One thing — use my photo without permission, but it's different — photoshop my body with a prosthesis… I don't know what to say, but it's just wild. According to Shang, she is shocked, because “for a long time she tried to come to terms with her peculiarity.”
30-year-old plus- size model from London Nayomi Nicholas-Williams said the same — her photo was used for the poster, and she knew nothing about the campaign. According to the girl, this is her personal picture, not a stock photo, so she was extremely surprised when subscribers sent her a poster. Nayomi is angered by the situation, but she tries to respond with humor:
I'd like to meet the rest of the women in this illustration so we can band together as the Spice Girls and report to the Spanish government.
But the writer Juliet Fitzpatrick does not see anything funny in what happened: her image was also heavily edited. In reality, both of her breasts have been removed, but her “double” from the — woman with one breast.
My topless photos have been used for different campaigns more than once, but always with my permission and under my control, — Juliet says.
Illustrator Arte Mapache has already publicly apologized to the women whose photos she took without permission. She noted that she did not want to offend them, but only intended to show how much they inspire with their example. As it turned out, the font used on the poster wasn't free either, but the artist didn't know that and just took it for her work.
As compensation, Arte offered to share the royalties she received (about 4.5 thousand euros) between all the real heroines of the poster.
An absolutely idiotic story turned out with the Beach Bodies — Any Bodies campaign, which we discussed a few days ago. For some reason, the illustrator of the project took photos of people from Instagram without asking and used them as the basis for the drawing. It would be nothing, but she added a leg to one of the models with a prosthesis. As they say, they wanted the best, but it turned out… (Spelling and punctuation of the author preserved. — Note ed.)
— Telegram channel Good morning, Karl! writes about this story.
*Instagram belongs to Meta, an extremist organization recognized in the Russian Federation