The day after Black Friday, SME Saturday encourages local buying in Canada

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After Black Friday, SME Saturday encourages local shopping in Canada

In Canada, SMEs employ 10 million people, including more than 2 million in Quebec, according to the CFIB.

It's SME Saturday, a day that aims to encourage buying local across the country, on the initiative of the Canadian Federation of Independent Business (CFIB), the largest group of SMEs in Canada. The organization has 95,000 members in all sectors of activity.

The event will be highlighted, among other things, by posters in shops. Some 38% of Canadian companies take part.

François Vincent, CFIB Vice-President for Quebec< /p>

In an interview on RDI, François Vincent, vice-president of the CFIB for Quebec, explains that it is an event [that the Federation] made to place itself between Black Friday and Cyber ​​Monday and give another option. the consumer to be able to choose local.

With Saturday SME, the goal was to have something dedicated for small businesses in a context of high inflation which is hitting consumers , says Vincent.

“It may be a good idea to start your holiday shopping early, budget well and above all choose local.

— François Vincent, CFIB Vice-President for Quebec

A CFIB survey of more than 2,000 members this year reveals that 69% of small merchants purchase products and services from other local businesses. The same survey indicates that two out of three small businesses donate time and money to local charities.

In Canada, small businesses employ 10 million people, including more than 2 million in Quebec, according to the CFIB.

According to the latest surveys, the proportion of expenses will decrease for the holiday season, adds Mr. Vincent. About half or a third of Canadians say they will cut spending.

In an inflationary environment, he says, consumers are likely to try to check out the discounts offered by the big chains. This can have an impact on small retailers who also experience inflation very strongly, as they have opportunities to make economies of scale, believes Mr. Vincent.

This invites consumers to take a portion of their budget and [to] dedicate it to local businesses, and [to] not be afraid to go see the small merchant […] you will be surprised to see that the price difference isn't that significant.

“The dollar we'll spend here will work longer for the economy of Quebec and Canada.

— François Vincent, CFIB Vice-President for Quebec

The level of optimism among small businesses is not high these days, acknowledges François Vincent.

The three elements currently putting pressure on businesses are labor shortages, rising costs and supply chain disruption, he recalls.

These situations sometimes lead small businesses to have to close on certain days, which puts their sustainability at risk.

The vice-president of the CFIB for Quebec, however, remains hopeful and believes that, in this context, the consumer can make a difference.

With information from La Presse canadienne

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