The end of Angell electric bikes, what happened ?

© Angell

It's a sad day for French Tech. Angell, a startup that developed and marketed what it considered to be “ the iPhone of cycling “, is heading for receivership. A situation that leaves its customers helpless.

The recall of 5,000 bicycles

Angell has had to deal with a series of unpleasant surprises. In addition to accumulating delays in its deliveries due to problems with parts from Asia, the young company, which has been selling its electric bikes since 2020, has also had a series of technical problems. The latest one proved fatal.

It concerns a failure in the frame of the first-generation Cruiser and Rapide models, which could lead to a fall. 5,000 bikes had to be recalled. Angell considered refunding or exchanging the devices, but was forced to face the facts given its financial situation. The startup recorded two loss-making financial years in 2022 and 2023, reports Le Parisien.

The company therefore finds itself in cessation of payments, and is preparing to be placed in receivership. «In all likelihood, the company's destiny will no longer be in our hands in the short term. This does not mean that you will not be compensated, as insurance and legal remedies remain open, but the bikes will not be reproduced and only a financial solution can be considered “, she indicated in an email sent to her customers.

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Testimonials from disillusioned users are pouring in on the web. Many fear that the dedicated application, which provides the essential functionalities of the bikes, will be abandoned.

© Angell

Industrial partner sued

A situation that saddens Marc Simoncini, the founder of Angell. Because until then, his entrepreneurial adventure had been crowned with success with, among other things, the sale of Meetic. With this young shoot, he had the ambition to revolutionize the electric bike sector, through a premium product with a sleek design and made in France.

On Instagram, he announced the summons of his industrial partner, SEB, to court, ” so that all responsibilities are established “. “ Finding a compensation solution for our customers remains our priority and we are exploring all avenues to find an acceptable solution “, he said.

The crisis experienced by Angell is reminiscent of that of the Dutch company Vanmoof, which went bankrupt in 2023. However, it was one of the most promising young shoots on the Old Continent.

• Angell, the startup that sells premium electric bikes, has announced that it is insolvent and is heading for receivership.
• The recall of around 5,000 models due to a frame problem has made its situation worse.
• Its founder Marc Simoncini promises to explore “ all avenues to find an acceptable solution ” for customers.

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