The pandemic propelled Quebecers' online spending in 2020 | Coronavirus

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The pandemic boosted online spending by Quebecers in 2020 | Coronavirus

Internet shopping in 2020 jumped 52.4% compared to 2018.

Internet purchases in 2020 jumped 52, 4% compared to 2018.

In 2020, Quebec household spending to purchase goods on the Internet reached $13.4 billion, a figure up 52.4% compared to 2018 data, the Institut de la statistique du Québec tells us. (ISQ).

Online commerce finds one of the most fertile grounds in Quebec, according to data from the Institut de la statistique du Québec in an article published in the December issue of Science, Technology and Innovation.

This remote shopping technique from the comfort of their homes has revolutionized the consumption habits of a large number of Quebecers.

The long periods of confinement of the COVID-19 pandemic – where many businesses were closed – having amplified the use of online commerce, 74.5% of Quebecers turned to their phone or computer to obtain goods or services online in 2020.

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Internet grocery orders also surged during this period. Two-thirds of internet users surveyed have used this service at some point in 2020.

“ The total amount spent on the Internet by Quebec online shoppers amounted to $13.4 billion in 2020 (+52.4% compared to 2018), and represents almost 16% of this spending for Canada as a whole. »

— Adjélé Latzey Wilson, Quebec Institute of Statistics

According to the ISQ study, among those who shopped on the Internet in 2020, 79% purchased physical goods and 69.8% also purchased services online.

Annual spending in Quebec for goods purchased online jumped 93.3% in 2020 compared to 2018, while the amount spent on the purchase of services increased by 73.9%.

Quebec online shoppers spent an average of $2,587 each on the Internet in 2020. This is 37.3% more than in 2018.

People between the ages of 25 and 34 were also the most likely to turn to the web to make purchases. Each of them spent an average of $3,637 in 2020, three times more than people aged 65 and over ($1,396).

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Wealthier Quebecers spent the most online in 2020 with average spending of $3,569 for households with annual incomes over $132,000.< /p>

By comparison, households with incomes between $80,000 and $131,999 spent $2,312 on e-commerce on average. Online spending by households earning less than $80,000 in 2020 fluctuates between $1,961 and $2,006.

Unsurprisingly, credit cards remained the most used method of payment in Quebec for e-commerce, accounting for 69.9% of orders placed online.< /p>

For Internet users who nevertheless preferred to go to a store in 2020, 70.5% nevertheless took the time to shop online before going to a store.

Among them, 61.7% said they needed to see, touch or try the good before buying it, explains the ISQ.

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Despite its great popularity, online commerce still generates its share of failures and frustrations. This was the case for 62.9% of Quebec online shoppers who said they had experienced difficulty at one time or another when ordering online in 2020.

The problem generally encountered is linked to a longer delivery time than that indicated when ordering [46%], specifies the ISQ.

The long periods of confinement being for the x27; instant behind us, customers have since returned to stores.

However, online commerce remains just as successful according to the latest data collected during Black Friday and Cyber ​​Monday, which broke sales records online this year in Canada and the United States, despite inflation which has driven prices up significantly.

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