The surprising attraction of young people from diverse backgrounds towards Pierre Poilievre

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The surprising appeal of young people from diverse backgrounds towards Pierre Poilievre

Political observers believe that the new Conservative leader is attracting young voters through skillful communication and a simple message.

Conservative Leader Pierre Poilievre answers questions from journalists in the House of Commons, Ottawa.

These are the videos posted on the YouTube platform of the leader of the Conservative Party of Canada, Pierre Poilievre , which caught the attention of Joshua Deslandes, an economics and political science student at the University of Toronto.

He really inspired me to become a Conservative,” the 19-year-old said at the Conservative convention in Ottawa last weekend. I just liked the post. I liked the branding. I really just like the Conservative Party.

Joshua Deslandes is one of the newest members of the Conservative Party of Canada (CPC), a young diverse culture who says they were attracted by a positive message about the future.

“I bought a membership and I'm really just engaging, meeting MPs, talking to people, and it's just a lot of fun. »

— Joshua Deslandes, student

Joshua Deslandes is one of the newest members of the Conservative Party of Canada .

Last week, Pierre Poilievre became the new leader of the CPC after winning two-thirds of the vote, a level of support not even reached by former Conservative Prime Minister Stephen Harper.

Tina Park, a lecturer in Canadian nationalism at the University of Toronto, says Mr. Poilievre's appeal to young voters is due in part to his communications and social media strategies and the fact that he is a relatively young face in the Canadian political landscape.

If you listen to his speeches, they are very direct, very simple and very relevant to young people who are in the struggling with finances, who find themselves unable to buy a house because things are just too expensive for them, comments Ms. Park.

Some of Mr. Poilievre's messages are extreme, to be honest, but his proposals may resonate with a Canadian audience hungry for change, she adds. Many also believe that the politician's alternative vision could move them forward and help them plan a new future.

Tina Park asserts that the Poilievre's success with young fans is due in part to his communications and social media strategies.

As Canadians grapple with pandemic-induced inflation and global supply chain issues, many are being forced to cut spending. The precarious economic situation favors the curator, believes the lecturer.

She points out that due to economic pressure, people always tend to turn to other proposals when they think the current system is not working for them. Especially young people in their thirties looking to start a family and move on to the next stage of their lives, [they] find a new kind of vision in Mr. Poilievre.

Ms. Park notes that while the CCP attracts diverse youth, the formation has always had a core of BIPOC (Indigenous, Black and People of Color) members, particularly new immigrants.

Sufiyan Master, a 21-year-old from Montreal and a new member of the Conservative Party, says his membership in the party only materialized very recently. I had never thought about politics before, simply because it seemed so out of reach.

He maintains that as the son of Muslim immigrants, his family has always leaned towards the Liberal Party. It was just something that represented our values, he says. But I think as minorities we have this misperception, a misunderstanding of the different visions that different parties can put forward.

“Right now is about thinking about the future of Canada and how the past few years have been handled. It is obvious that few people agree with what happened.

— Sufiyan Master

Sufiyan Master says he now thinks the Conservatives are doing a better job of addressing the issues he cares about.

According to Aderoju Alao, director of communications for the Association of Black Conservatives, more and more BIPOC individuals are assuming positions within the Conservative Party. This new diversity also helps attract other people, she says.

For black people, it looks like we finally have a chance [to] make our voices heard, she said.

Mrs Alao , who is based in Edmonton, swears to see more BIPOC and young people taking an interest in conservative parties across the country. She points out that political training has also reached out to cultural communities and new immigrants by setting up programs specifically designed for them.

It could still be improved, but they are making efforts to ensure that they reach as many communities as possible in their areas.

It states that given the history and background of the Conservative Party, the public tends to think that the BIPOC community cannot be represented in the Conservatives. But we are entering a new era, she says.

Aderoju Alao of the Association of Black Conservatives says conservatives have done more to reach out to cultural communities and new immigrants.

For Jeff Yang, this paradigm shift within training is currently happening. He also notes that many young people he talks to are now interested in the Conservatives.

The 31-year-old man who works in financial services in Toronto is is however long considered a liberal. In his twenties, he went so far as to campaign for Justin Trudeau. But today, it is for Mr. Poilievre that he invests his efforts.

I saw the same phenomenon during Mr. Trudeau's campaign when he ran for prime minister, he said. There was a lot of support from young people for the Liberal candidates. This indicates that this party has a lot of grassroots support and gives it a good chance of winning an election. ; who are conservative. But on the contrary, I see a lot of non-white people who come to support the conservatives, he concludes.

Based on a text by Marina von Stackelberg of CBC

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