The survival of businesses threatened by the closure of Mont-Sainte-Anne

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The survival of businesses threatened by the closure of Mont-Sainte-Anne

The business community of Côte-de-Beaupré asks help from decision-makers to “save” the tourist season.

La Régie of the building ordered the closure of the Mont-Sainte-Anne ski lifts following the fall of a gondola on December 10.

The indefinite closure of the Mont-Sainte-Anne ski resort risks dealing a fatal blow to businesses in the Côte-de-Beaupré tourism sector, which have already been hard hit by two and a half years of the pandemic.


Gathered around the founder and former president of the Gestev group, Patrice Drouin, now owner of an inn in Saint-Ferréol-les-Neiges, around twenty representatives of the region's business community called on the public authorities on Tuesday to may they help them get through this difficult period by supporting the local economy.

With the temporary closure of the ski resort, we will be affected for several months and even may -be until next year. It is literally the survival of several companies in the region that is at stake, they write in an open letter addressed to several elected officials and governing bodies.

Mont-Sainte-Anne is not the only alpine ski resort in the region, recall the signatories of the letter. (Archives)

The wave of reservation cancellations observed since the announcement of the closure of Mont-Sainte-Anne could well be too much for many players of the tourism industry.

The signatories plead for a better communication strategy to convince visitors not to turn their back on the region despite the closure of Mont-Sainte-Anne.

“After two years of the pandemic, our businesses are already seriously weakened and this closure has real damage to these various important economic engines of the Côte-de-Beaupré.

— Excerpt from the open letter

The attractions of the Côte-de-Beaupré, they plead, are not limited to a simple downhill ski resort, however important it may be. However, this is what a good part of the population seems to believe.

This lame communication has a very significant influence on the decision of visitors to keep or take a reservation, underline the business people.

Signatories of the open letter

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Lisa Linton and Patrice Drouin, Inn and Countryside

Jessica and Melissa Barclay, Chalets Montmorency

David Ruel and Elizabeth Barclay, Les Trois Becs

Sylvain Fortin, La Camarine

François Turcotte , Chalets-Village

Mélanie Pilote, Les Bonyeuses

Alex Leblanc, Les Rénovations A. Leblanc

Sébastien Roy, Delta Hotels Marriott, Mont-Sainte-Anne

Lorene Lenglart, Bam café

Bruno Saucier, Nordic Secrets

Simon Roony, Faubourg Market

Sylvain Cassita, IGA Chouinard

Jean-Philippe Couture, MSA & Complex Les Neiges

Christian Rouleau, Spa des Neiges

Michel Simard, Boutique Ski Michel

Karine Rossetti, Accommodation Mont Sainte-Anne

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Philippe Vézina, Villa Habitations

Dany Drouin, Dany Drouin Village Market

Jean-François Lavoie, Microbrasserie Beaux Prés

Alex Harvey, Alex Leblanc and Gabriel Blouin-Racine, 2AG Management

Gram Bulk & Local, Florence Magny

In an interview with Radio-Canada, Patrice Drouin recalls that the region has a wide range of sites dedicated to the practice of various winter sports, including snowshoeing, cross-country skiing, skating, walking and sliding.

Not to mention the many other mountains within a 60-minute radius that allow downhill skiing.

It is alpine skiing that is affected, in its operations, by the closure of the ski lifts [at Mont-Sainte-Anne]. It's not the entire destination that is closed, insists the co-owner of the Auberge et Campagne establishment.

Patrice Drouin and twenty other Côte-de-Beaupré entrepreneurs are asking for help to save the tourist season. (Archives)

He asks decision-makers to take note of the situation and help representatives of the tourism industry to save the season.

Mr. Drouin and his fellow entrepreneurs would like to see the community, the business community, the media, elected officials and other authorities in the region help them send a positive message to minimize the impact of this turbulent period which, according to them, should subside shortly.

Winter is here with all its sliding activities! The destination is ready to welcome and offer visitors a varied experience filled with beautiful moments! Just like in recent tough times, let's support our economy by consuming [locally]. Because each visit or purchase can make a big difference, they argue.

With the collaboration of Christiane Latortue

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