There are now more female gamers than male gamers in Canada, study finds
The Entertainment Software Association of Canada has released its annual study of Canadians' video game consumption habits.
Female gamers make up 51% of video game enthusiasts in Canada, compared to 49% for male gamers. This is one of the data that emerges from a recent study conducted annually by the Entertainment Software Association of Canada (ALD).
The study was conducted in a representative sample of the Canadian population, with people aged 6 to 64 having played any video game, regardless of device, in the four weeks prior to the study. Participants completed an online survey in May 2022.
According to the data collected, 53% of respondents say they have regularly played video games during the period covered. This is an 8% decrease compared to 2020 data, which was 61%.
This year, the average hours of play also fell, standing at 7 .9 hours per week among these fans, compared to 9 hours in 2020.
If teenagers correspond to the group devoting the most hours per week to video games, with 11.5 hours , among women, the most dynamic for this entertainment are those aged 55 to 64, playing 8.4 hours a week.
It is mainly on console that the games are launched for children and teenagers (44%). Among adults, mobile devices dominate, with 46% of followers. The PC is on the decline for these two groups, adopted by 21% of adults and 16% of young people, which corresponds to respectively 2% and 4% less than in 2020.
The video game activity also allows you to spend time with your children. According to the Entertainment Software Association of Canada, 74% of parents who play video games do so with their children, a 9% increase over the past two years, says ALD President and CEO , Jayson Hilchie. He adds that it is also an opportunity to spend more time with family, according to 69% of respondents.
Millennials who grew up during the video game revolution are using them to bond with their kids, says Jayson Hilchie.
For teens, video games are an opportunity to enrich their social lives, according to the study.
“In fact, our 2022 Essential Facts survey found that one of the most significant changes in the use of video games is that it is becoming more and more social.
Adults also bond with this activity. 49% of people contacted said they play regularly with other people. Among children, that figure rises to 70%.
Competing in competitive video games is increasingly seen as a viable career by young people across the country. Esports-related events are also growing in popularity: more than a third of adults and 28% of teens who responded to the survey said they had participated in esports-related activities in the past year. 70% of these people see it as a career opportunity.
How do Canadians feel about playing video games? An overwhelming majority points in the direction of relaxation.
85% of gamers say video games reduce stress and 84% say they bring joy, tip- t-on in the study.
All the data from the ALD study is available on the Association's website.