Gwyneth Paltrow and her Goop store have a competitor.
Dakota Johnson launches production of intimate toys under the Maude brand. The Fifty Shades of Gray star is seriously concerned with the topic of sexual health. She believes that everyone should have access to quality adult products, regardless of age, gender and sexual orientation.
On this occasion, Dakota Johnson gave an interview to Vogue magazine and starred in a photo shoot, where she appeared with a new hair color.
The actress noted that the vibrator should become “an item of personal hygiene,” since the pleasure of sex is “one of the integral parts of a modern person's life.”
“The sexual health industry has been owned by the same companies for a century, and their approach is outdated. For me, taking care of sexual health is as important as taking care of the body. Sex is a special process, it should be treated accordingly, ”the actress said in an interview.
In addition to intimate toys, the Johnson brand will be producing organic condoms and lubricants.
“Sexual health is a fundamental human right. The spirit of Maude is something that I absolutely support, their approach coincides with my attitude towards intimate health. Plus, the aesthetics of these products are excellent and I love them. I am very pleased to be a part of this brand, becoming its creative director and investor. Hope to make a contribution based on sustainable development and education, while creating beautiful and high quality sexual health products available to all people, ”Dakota wrote on her Instagram.