TikTok in turn launches a BeReal-style feature

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TikTok is in turn launching a BeReal-style feature

TikTok is the newest app to launch dual camera functionality.

After Instagram and Snapchat, it's TikTok's turn to launch its dual camera feature similar to the BeReal app.

The Chinese social network announced in a blog post on Thursday its TikTok Now feature, which sends a daily notification to its users. These people are invited to take a 10-second photo or video within a given time frame, captured simultaneously with the front and rear cameras of a smart phone. To see the pictures of others, Internet users must publish their own.

We are expanding our range of creative tools to continue encouraging authentic and spontaneous connections on TikTok, the company explained in a blog post.

TikTok Now will be accessible in the coming weeks from a tab next to the home button at the bottom of the mobile app. In some countries, TikTok Now will also be a full-fledged mobile app.

This announcement comes weeks after Instagram announced it was working on its own version of the feature, called IGs Candid – still in internal prototype stage. Snapchat rolled out Duals in late August, which also borrows BeReal's main appeal: the double shot.

The BeReal app had some 7.5 million downloads at the end of August and is still one of the most downloaded free applications in the Apple App Store. It has made its reputation by focusing on simplicity and authenticity, with a sober application that only takes photos into account.

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