Top 10 Ukrainian stars who conquered Youtube
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Open Kids, KAZKA, LOBODA, Monatik… Top 10 most popular clips of Ukrainian artists on Youtube in the Focus rating.
no, sorry. After reviewing and analyzing the clips of about 50 domestic performers of all directions – pop, rock, rap, funk, ethno – Focus compiled a rating of the popularity of our stars.
Many art critics believe that the main masterpieces of European painting were written around 1515 by such artists as da Vinci, Bosch, Raphael, Titian, Michelangelo, Durer. Focus, however, came to the conclusion that 2015 was a breakthrough year for the domestic stage. The first mark of 100 million views was overcome by the group “Time and Glass” with the composition “Name 505”. They were the first to reach the 200 million bar. After them, other participants in our rating reached the “hype” heights.
music critic Igor Panasov. – This musical energy, concentrated within Ukraine, accumulated after the Euromaidan, when our listeners were interested in their own performers. Here in 2015 there was an explosion! Unfortunately, in the future, this wave of melodic Ukrainian pop music was somewhat knocked down by the new Russian rap.
The unprecedented rise of the Ukrainian stage lasted from 2015 to 2018 – from the dance “Time and Glass” and hip-hop ” Gribov” to the insanely popular electro-folk group KAZKA.
Most of the rating participants are production projects in which their creators, competently forming the images of artists in line with global trends, have invested a lot of money. The female and Russian-speaking performances dominate. The only song in Ukrainian is “Crying” by the KAZKA group.
Many talented artists were left out of the top 10: DZIDZIO – “Vikhidniy” (43 million views), “Ocean Elzy” – “Obijmi” (37 million), Oleg Vinnik – “Nino” (33 million), THE HARDKISS – ” Cranes” (22 million), “Boombox” – “People” (15 million), Tina Karol – “Life Goes On” (15 million). Of the new artists, Maruv has good performance – Focus On Me (21 million) and Jerry Heil – #SECURITY_CANCEL (17 million).
1st place Open Kids (ft. Quest Pistols Show), “Biggest” – 367 million views, 2016
This is a girls band, which included five girls: Angelina Romanovskaya, Lera Didkovskaya, Yulia Gamaly, Anna Bobrovskaya and Victoria Vernik. They were collected in 2012 by Kyiv producer Yuri Petrov, who invested hundreds of thousands of dollars in the project, according to him.
Clockwork girls (from six to twelve years old) in their songs invited their peers to live to the fullest. These gutta-percha charms who call for skipping classes and hooligans, but at the same time be successful. “Their themes: school, friends, falling in love – and all this in a modern dance arrangement, – Panasov shares with Focus. – The group's musical packaging is close to k-pop [Korean pop].”
There is something in their dancing liberation from the image that Britney Spears started with: the all-conquering flirtatious schoolgirl. Only Britney managed to win over the audience even after she grew out of teenage panties, and the Open Kids members could not find themselves in adulthood, because the ideology of the group is the very maturation of girls. In November 2020, when the members were over 20, the group disbanded. But three months ago, a new competition was announced in Open Kids: they are waiting for candidates aged from seven to ten years old.
2nd place. KAZKA, “Crying” — 359 million views, 2018
The KAZKA group was formed in 2015 by producer Yuri Nikitin (Irina Bilyk, Verka Serduchka, “Not Angels”). Composition: vocalist Alexandra Zaritskaya, flute player Dmitry Mazuryak, multi-instrumentalist Nikita Budash.
In 2017, the group instantly conquered the radio airwaves with a piercing and bantering hit “Svyata” (“Oh, mom, I'm not holy”): clean female vocals plus modern electronic arrangement. Electro-folk style: synthesizer and ethnic motives.
However, their next hit “Crying” in 2018 just blew the roof off the public. According to the text, this is a kind of Proto-Slavic rite. The singer, as it were, sees through the thickness of time: “Bridges to burn and tears of the sea.” Ideology: initiation, parting with childhood, transformation from a girl into a woman, a wife. The lyrical heroine has a child, she may be a single mother: “That donka can't sleep anymore.” Claim to the man: “You know, my heart: less words – more work.”
The image of the suffering mother of the lyrical heroine also arises: “My mother is young and zakokhana is small. In the kitchen, everyone was crying anyway.” These words “shoot” in the heart of any listener. As well as the magic spell in the refrain: “The violet cried and blossomed again.”
In music – a combination of Indian and European traditions. The negative connotation of “eternal repetition” is hidden by the shamanic rhythm and the belief that a woman will become happy in spite of everything. Therefore, even men want to cry, listening to this song prayer.
3rd place. “Time and Glass”, “Name 505” – 247M views, 2015
ViS is a group of Potap's production center MOZGI. Starting in 2010, she unsuccessfully stormed the pop Olympus for five years. It was an attempt to make a duet of Positive and Nadezhda Dorofeeva Potap and Nastya Kamensky for teenagers. How did the super hit “Name 505” turn out?
“I know the history of the creation of this composition,” says Igor Panasov. “The duet was known within the music industry, but could not reach the mass audience. the song won't become a hit, then we disband the group.” And they gave them complete creative freedom: no schemes, do what you want. So they started fooling around, playing with words and rhythms. It was a joke from which the hit was born. “
As for the group's music, they have been inoculated with Korean pop. Potap closely followed the trends and, when South Korean pop music began to break the world charts, he bought from the management of the Big Bang boy band plot moves from their video for the video “ViS”. Positive and Dodo then asked K-pop fans (of which there were already millions in the world) to pay attention to them. The song “Name 505” features a unique K-pop style rhythmic break – a mixture of hip-hop and rhythm and blues in an electronic package. The trick is that the rhythm is almost rap, and the chorus is melodious so that you can dance. Notice how similar “Name 505” is to BANG BANG BANG, Big Bang's 2015 hit. Only “Name” sounds slower.
Dodo's Mickey Mouse ears and Positive's mustache and shaggy hairstyle, bright background colors – all this is also in the spirit of “cute” K-pop clips.
“In the clip” Name 505 “Pozitiv and Dodo were finally born as characters, but that this song would blow up the Network was a surprise for everyone,” explains Panasov.
Dodo is a wild girl who is not averse to trolling her boyfriend . Positive – intelligent, witty, slightly tired “nerd” and “henpecked”.
The name of the super hit Name 505 was also prophetic: five years in oblivion, five years on the crest of success: in 2020, the group announced a farewell tour, which never took place due to quarantine.
4th place. “Mushrooms”, “The ice is melting” – 233 million views, 2017
Ukrainian dancer and producer Yuri Bardash (Quest Pistols, “Nerves”) gathered “Mushrooms” in Kyiv from four participants: 4atty aka Tilla, Symptom (NZHN), Albert Dadyan (Kyivstoner) and himself. Everything was calculated: texts, images of “guys from sleeping areas”. But this was not new: the gloomy style of the faceless urban architecture of the outskirts, shaven-headed boys with angular faces in hoods and balaclavas were also in other rap groups. However, “Mushrooms”, unlike the main hip-hop mass, had dialogues with girls and a lot of humor inside the tracks. Here, for example, is an aphoristic “presentation” to a friend: “My whole day is meetings, your whole day is things.”
Views grew from track to track, but “The Ice Melts” went viral. Why? “This is a chanson disguised as hip-hop,” says Panasov. I would clarify: lyrical chanson. Aren’t these lines good: “While we are here, in a warm bed, hair is in waves around your neck, touches are trembling and serene …” But this sexually lyrical rap unexpectedly ends with touching lines about a child: “You checkmate and don’t even you know that our son does not like chocolate. He eats sweet honey with his hands like a bear. We look at him – and the ice melts between us. ” It was a sentimental blow of total strength. Nobody expected this from brutal rappers. The song line “the ice is melting between us” has become a meme.
However, there is a saying for a reason: “Where there are two Ukrainians, there are three hetmans.” The boys, cheerfully rushing on tour, broke up a year after gaining fame.
“According to rumors, the reason for the collapse of” Mushrooms “was Bardash's contract, according to which, according to other rappers, profits were unfairly distributed,” says < em>Focus music reviewer Nikolai Milinevsky.- On this occasion, the departed rappers, already under the name Grebz, later released the track “Contracts”. It sounds boldly: “We break contracts for one or two.”
5th place. LOBODA, “Your Eyes” — 163 million views, 2016
Much is known about Svetlana Loboda. The main line of her work is passion, which was noticeable even during Svetlana's participation in VIA Gre, where she sang in 2004: “My young body wanted half the country.” In solo work, the singer continued the same line: “Forty degrees”, “To hell with love”, “It's time to go home.” There are a lot of half-naked, beefy guys, including strippers, but in “Your Eyes” the singer's lover was a muscular … alien, whom she picked up in the middle of the Andalusian steppe.
The appearance of this character is due to the fact that a fan once wrote to the artist on Instagram: “I fell in love with a guy, but I can’t connect my life with him, we are different. It feels like he is an alien.” The idea went into motion, and in the clip Loboda is in contact with a representative of an alien race. Moreover, no one asked the skeet-eyed guy.
“Loboda is a strong, active, strong-willed woman on stage and in life,” Panasov sums up, and you can't argue with that.
6 Max Barskikh, “Mists” – 160 million views, 2016
Barskikh is the romantic guy of our scene. Its theme is love suffering. As in “Mists”: “I so want to dial you. Ask how you are doing. But we know in advance: someone will not pick up the phone. I control myself.” These are such bummers!
Alan Badoev is in charge of clips and producing Max, who shoots and makes the show stylishly and on a large scale: special effects, dozens of fashionable costumes. On the part of the Barskys – the talent of the writer and the selfless return of the chosen profession.
“I saw the show “Mists” by Barsky at the Kiev Sports Palace. He worked with dedication, sincerely. He honestly drove over this huge skull-decoration. I heard him breathing heavily into the microphone, but he sang and did not slow down the pace – a real artist”, – tour expert Yuri Gulevich shares his memories.
7th place. MONATIK, “Circling” — 115 million views, 2016
Monatic is a priest and magician of disco and funk. He is more than a dancer and a singer. “Monatik is a preacher in music. It's not without reason that in one of the clips he is wearing long-sleeved clothes,” Igor Panasov notes. “He has motivational texts: how to achieve goals, become successful. Crazy energy comes from him.”
His compositions have incendiary melodies and filigree arrangements with beautiful inserts of wind instruments. The creative formula is sex, dance, carnival. Let's add that only one director shoots his bright videos – Tanya Muinho, who in 2019 shot a video for the American star Katy Perry.
8th place. Potap and Nastya, “Umamy” — 94 million views, 2016
A surprisingly successful combination of a rapper and a pop singer, a “cool dude” and a “beautiful baby”. Potap did the same as the Koreans: he combined rap and pop music, but under the flag of lyrical chanson. He is the best Russian-speaking poet in Ukrainian pop music, surprisingly creatively working with the word: “Crazy Spring”, “Bumdiggibay”. In his fervent and soulful songs, he gives a lot of useful advice to fellow citizens: “A friend has a new Porsche, and I'm eating up an old borscht. – A toad is choking, a toad is choking!” , really? – True, Nastya!”
The people of Potap and Nastya have long been married. And when, after ten years of touring, they united as spouses, but scattered as performers, he still perceives them as the vocal halves of one duet.
9th place. Ani Lorak, “Hold my heart” – 93 million views (by Max Barskikh), 2016
“In short, Ani Lorak is a pop diva like Celine Dion, Mariah Carey or Whitney Houston. Beauty plus strong vocals,” sums up Panasov. The facts confirm this. Voice range – 4.5 octaves. In 2008, FHM magazine included her in the ranking of the top 100 sexiest women in the world.
Lorak has a difficult fate as Cinderella – the path from the bottom to the very top. She also has a stunning figure, luxurious hair, two fatal moles on her chin and huge green eyes.
10 Olya Polyakova, “Queen of the Night” — 56 million views, 2018
Polyakova has come a long way from the not-too-amusing Superblonde through the kokoshnikov Russian Style to the main ironic singer of the country. This was facilitated by the fateful meeting of Polyakova in 2012 with producer Mikhail Yasinsky, who convinced the artist that the song “Spanking” (2013) would make her the “Queen of the Night” today.
Her musical style is archaic – Euro-disco of the 1980s . But thanks to her comedic talent, coupled with the breadth of her soul and spectacular appearance, such an image makes Polyakova the “friend” of most Ukrainian women. From her, they can gladly take advice: “Dear girls, if you leave on a lonely night, then be sure to become her queen.” They always recognize themselves in such a situation: “I'm eating and I can't stop – I must be a night priestess!”
May her beauty and optimism be with us!