Tourists are back in Mauricie!
At the FestiVoix, all tickets for the Simple Plan show have been sold out.
There were many visitors to the region this summer. The organization Tourisme Mauricie draws up a more than positive assessment of the 2022 summer season and even describes the last few months as exceptional. This is good news for the industry, which has suffered greatly from the pandemic.
Tourism workers have reason to celebrate. After two years of the pandemic and its devastating effects on the tourism industry, the numbers are now encouraging. Attendance at hotels, restaurants and several attractions has increased.
In fact, according to a survey of regional businesses, 76% of them experienced an increase in their traffic compared to summer 2021. In addition, 73% recorded an increase in their revenues.
The average occupancy rates for the past season have also increased. From May to August inclusively, establishments noted a 9% increase compared to 2019, making summer 2022 the best the Mauricie has ever seen.
To hear Stéphane Boileau interviewed at Toujours le matin, click here.
Several reasons explain this situation. First, group activities and travel were allowed. The lifting of health restrictions has also made it possible to hold major activities such as festivals and shows.
However, international customers are not as numerous as before the pandemic era. Note that 2019 was a record year for these visitors.
Stéphane Boileau, General Manager of Tourisme Mauricie
< p>“Since the pandemic, our goal has been to at least recover to 2019 levels. Data from summer 2022 proves that the season has been even more successful. »
— Stéphane Boileau, General Manager of Tourisme Mauricie
The return of international tourists is extremely positive for Quebec and the region, particularly with regard to the high-end resort offer. With border requirements now lifted, we expect the resumption of international travel to experience a greater increase and hope to return to 2019 levels by the end of 2024, says Stéphane Boileau, General Manager of Tourisme Mauricie.
Despite everything, the concern persists and the challenges are numerous. Among these is the lack of manpower, which complicates the daily operation of businesses. Moreover, 21% of respondents confirm that these impacts have been significant enough to force them to make changes to their mode of operation, that is to say by reviewing their opening hours or the services offered.
The difficulty in obtaining supplies from producers was also mentioned.
It should be noted that climate change, which causes the conditions to fluctuate weather, are also having an impact on the new business reality. More than half of respondents say they have had to change their ways of doing things in recent years.
Climate change is here and it is essential that we do our part. Our organization is actively engaged in a process of sustainable development of tourism in Mauricie, says Stéphane Boileau.