Twitter is laying off about 50% of its staff worldwide

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Twitter lays off approximately 50% of its staff worldwide

The new Twitter leader Elon Musk.

Acquired by Elon Musk last week, the Californian company Twitter, for which nearly 7,500 people worked at the end of October, began a wave of layoffs worldwide and announced the temporary closure of its offices.

To help ensure the safety of every staff member and that of Twitter's systems and data, our offices will be temporarily closed, and all badge access will be suspended, the California-based company said in an internal email Thursday. consulted by Agence France-Presse (AFP).

The message indicates to employees that they will be informed by email whether or not their job is terminated, without specify the number of positions affected.

In the middle of the afternoon, Elon Musk confirmed that approximately 50% of the group's payroll would be affected by the layoffs underway, according to an internal document seen by AFP on Friday.

As announced earlier today, Twitter is downsizing to improve the health of the business. These decisions are never easy, and it is with regret that we write to let you know that your Twitter post is affected. Today is your last day of work […], says one of these emails.

As soon as he took power, the billionaire had dissolved the board of directors of Twitter, dismissed the general manager as well as other executives.

Soon after the internal layoffs announcement, Twitter staffers used the social network to announce their job cuts, sometimes using the hashtags #LoveWhereYouWork and #OneTeam.

Has it already started? Good day before layoffs, launched Thursday evening Rumman Chowdhury, who presents himself on LinkedIn as the director of ethics in machine learning at Twitter. She accompanied her post with a screenshot showing that she was denied access to her work email.

Thoughts, respect, my energy and my love to the tweeps(nickname for Twitter staffers) around the world today. We have built together the most incredible application on the planet, wrote Damien Viel, the general manager of Twitter France, on Friday.

On Thursday night at On Friday, five of the freshly laid off people filed a class action lawsuit against the company on the grounds that they had not received the 60-day notice period required by US law for mass layoffs (Warn Act), according to the text of the complaint seen by AFP.

To finance his takeover at 44 billion US dollars (60 billion Canadian dollars), the billionaire entrepreneur heavily indebted the company whose financial health was already fragile. The company recorded a significant deficit in the first two quarters of the year.

Elon Musk thus took out loans amounting to 13 billion US dollars (17.5 billion Canadian dollars), which will have to be reimbursed by Twitter and not by the boss of Tesla.

He also disposed of about US$15.5 billion (C$20.9 billion) of his shares in the electric car maker in two waves, in April and August, and backed loans worth of 12.5 billion US dollars (16.8 billion Canadian dollars) in its Tesla securities.

One of Musk's main revenue-generating ideas is a US$8 per month (about C$11) subscription that allows users to have their account certified, see less advertising, and benefit from various advantages.

This announcement has generated a lot of criticism and caution, especially among people who already have an authenticated account.

On Friday, Elon Musk blamed Twitter's revenue slump on a group of activists who pressured advertisers when nothing changed with content moderation and [everything was] done to appease activists .

It's really nonsense! [These activists] are trying to destroy free speech in America, added the seething 50-year-old.

The businessman must indeed face to the concern of advertisers, who wonder about the risks of relaxing content moderation.

Several groups have already decided to suspend their ad spend on Twitter, including US agribusiness giant General Mills, US automaker General Motors (GM) and German competitor Volkswagen.

Twitter having announced the revision of its brand safety guidelines, the Volkswagen Group has recommended that its brands suspend their paid activities on the platform until further notice, the Wolfsburg group confirmed to AFP on Friday. .

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