Twitter suffers a massive leak of advertisers while Elon Musk confirms that he will lay off half of his staff

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Twitter suffers a massive leak of advertisers while Elon Musk confirms that he will lay off half of his staff

The announcement that Elon Musk, the new owner of Twitter, intends to cut the workforce of 7,500 workers spread all over the world by 50%  costing the little bird's social network dearly.

While thousands of employees from the United StatesEurope strong> and Asia are receiving the dismissal letters through their personal email< /strong>, advertisers continue their massive leak. It has been no use that Musk has said that he loses four million dollars a day (almost 4 million seven thousand euros) to explain that he has been forced to make the drastic decision to lay off half of the workforce.

Drastic drop in income

This Friday morning, Musk had already said that the company had had a< strong> drastic drop in income, which has been attributed to the massive flight of advertisersbecause of “activist groups” that supposedly pressure companies to withdraw advertising, reports Efe.

In another tweet, Musk referred to He commented on the content moderation policies, which according to him “remain absolutely unchanged”, and added: that “contrary to what you may read in the press, we have actually seen at certain times of the week that hate speech dropped below our previous standards.”

Musk had linked in a previous tweet to the content of the person in charge of the security section of Twitter (Trust and Safety), Yoel Roth, who said his “moderation front line” team had suffered the least cuts.

Companies on the run

But these statements have been of no use, nor that Musk himself wrote a letter to advertisers and traveled in person to New York to speak with them, in a desperate attempt by the tycoon to lower the tension. n: companies such as L'Oreal, General Motors, General Mills, Audi, Volkswagen or Pfizer have suspended their advertising on Twitter until they see more clearly where the company is headed when it comes to content.

Twitter suffers a massive leak of advertisers while Elon Musk confirms that he will lay off half of his staff

As if that were not enough , Musk's announcement that he intends to charge about 8 euros a month -a price that Musk lowered on a daily basis. after haggling with Stephen King on Twitterto people who have or want to haveverified profiles (an extension of the service called Twitter Blue or Azul) has also not gone down well with the tweeting community, which is actually the soul of the social network.

Verified accounts generate almost 90% of the messages consumed daily in the social network and consider that the fact of claiming to charge for this verification will facilitate spam.