Ukrainian fashion week – Ukrainian Fashion Week will be held in the capital’s Mystetsky Arsenal from August 31 to September 4, 2020 will be held in the new format.
According to the organizers in Facebook, they will not cancel or postpone the season.
“We are preparing for the season as always are working on more options on the occasion of the UFW in terms of quarantine. We are not going to break the law and endanger people. Fashion week will be held as necessary with the situation. The health and safety of our colleagues and partners above all”, – stated in the message.
As told the organizers, a survey conducted in April, showed a decline in sales of designer brands at 77% compared to April 2019, and more than 40% of the employees of the fashion brands during the quarantine went on unpaid leave.
In this regard, the UFW decided to support Ukrainian designers, declaring the concept of nesezenete − NO SEASON Season – and encouraging designers to present collections in a variety of formats: traditional and all possible forms digitalnova. Designers will also be able to show a collection that was not displayed last season, but for sale now as well as collections of the new season.
Recall that Saint Laurent has refused to participate in Paris fashion Week.