Vincent Cassel starred in the new Prada advertising campaign (photo)

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Vincent Cassel starred in the new Prada advertising campaign (photo)

The advertising campaign was created based on on the love of cinematic references.

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For the advertising campaign, the brand attracted the main ambassadors, friends of the fashion house. Among them are actor Vincent Cassel, star of the series “Euphoria” Hunter Schafer and actor Louis Partridge. He was accompanied by Letitia Wright and models Guinevere van Sinus and Rachel Williams.

The images are inspired by old European and Hollywood films that capture “moments of voyeurism of innocence with elements of tension”. Tailored ensembles and minimalist clothing create a campaign that evokes a sense of the unknown.

For Prada's spring/summer 2023 campaign, French actor Vincent Cassel wore a stylish double-breasted suit paired with leather boots while sitting on the edge of the tub. His prominent roles in films as diverse as La Haine, Black Swan and Ocean's Twelve make him the perfect choice to present this collection, along with a full-grain leather bag featuring Prada's iconic triangular logo.

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