What is RedNote, the app that could replace TikTok on Americans' phones ?

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While TikTok's future is more than ever up in the air, another Chinese app is gaining popularity: RedNote. So much so that it has risen to the top of downloads on the American App Store.

A Chinese Instagram

TikTok has only five days left to save its skin. Without a sale to an American entity, the social network will be banned in the United States as of January 19. The Supreme Court still has the power to block the law, but this option seems less and less likely. For his part, Donald Trump could become the savior of the platform, by deciding not to apply the text once inaugurated. As for Elon Musk, he is also likely to join the dance.

Faced with the vagueness surrounding the situation, some American TikTok users are resigned and turning to alternatives. And it is RedNote that attracts all the covetousness. Similar to Instagram, the application combines images, short videos, TikTok's star format, and a messaging service. ” follow “, ” explore ” and ” nearby ” feeds are also offered.

Calling themselves “ TikTok refugees ” In videos and messages published on RedNote, many Americans are already looking to form a new community on the platform. As a result, more and more English publications are getting lost among the posts in Chinese. Interactions between users from the two countries are even emerging.

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RedNote also risks 'ban…

RedNote, known as Xiaohongshu in the Middle Kingdom, was launched in 2013. It allowed users to publish personal photographs of travel and restaurants, before diversifying into reviews and live shopping. It now has more than 300 million monthly active users, a notable figure but far from the 1.7 billion claimed by TikTok, or even the 752 billion recorded by Douyin, its Chinese equivalent.

Backed by the e-commerce giant Alibaba, RedNote is one of the rare Chinese leaders of the web to remain private. The firm even doubled its profits in 2024, allowing it to reach a billion dollars in revenue. Positive results that suggest an IPO. The company was valued at $17 billion in June.

So we can understand the appeal of Americans. Unfortunately, it is possible that RedNote is also in the authorities' sights. The law favoring the banning of TikTok targets other platforms based in China, such as WeChat, Lemon8 or CapCut.

• While TikTok could be banned in the United States in a few days, its American users are turning to another Chinese app, RedNote.
• RedNote is currently the most downloaded app on the American App Store.
• Similar to Instagram, the platform combines images, short videos and messaging.

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