What is Twitter's Vine platform and why does Elon Musk want to resurrect it?

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What is Twitter's Vine platform and why does Elon Musk want to resurrect it?

Elon Musk has not been satisfied with buying Twitter and firing the former top leadership, but is also organizing the return of I came. The South African tycoon has asked his subscribers what & eacute; They thought the idea of ​​bringing back this short video application. Obtaining a positive response from his followers, Musk has launched a recovery process to be carried out this year.

Taking into account that there are only two months left in the year, the idea of ​​an immediate return is unlikely. The billionaire believes that the return of the application can be carried out quickly if the engineers take the Vine source code as a basis. Still, a source close to Axios believes that the code is not enough and that a lot of work is required in a very short time frame.

The platform Vine had its moment of popularity years ago, but due to poor management it it sank and failed. born It was launched as a stand-alone app and it was in 2012 that Twitter bought it. with the aim of expanding its video content. Unfortunately, there were complications and the company was not obtaining the desired profitability, so in 2016 Twitter decided to cancel it. close it.

Why? Musk wants to resurrect Vine?

It's no secret that TikTok is one of the most popular platforms in the world. Its format of publishing content in video with a limited duration has conquered the followers to such an extent that Instagram and Youtube have wanted imitate it, even if they don't have the same popularity impact. The tycoon does not want to be left behind and wants Twitter to be a rival as well, despite the number of changes and improvements that Vine needs.