Which cars are most satisfied with their owners
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Experts surveyed over 36,000 motorists who bought new cars this year. Buyers are unhappy with the increase in the cost of new cars and dealer margins.
The annual rating of satisfaction of buyers of a car is published. It is compiled by the American agency J.D. Power, which studies consumer sentiment. The report appeared on his official website.
Experts J.D. Power polled 36,879 car enthusiasts who bought new cars in 2022. It is noted that this year the auto buyer satisfaction index is the lowest in the last 10 years – 786 points on a 1000-point scale. For comparison: last year it was 789 points.
The main reason for buyers' dissatisfaction is the rise in prices for new cars, caused by their shortage due to the semiconductor crisis. Motorists are especially unhappy with dealer margins.
The results of the study were quite unexpected. In the mass segment, the first was Buick (825 points), the second – Dodge (816), and the third – Subaru (804).
Among the premium brands, Alfa Romeo (833 points) rose to the first place, although in the previously published J.D. Power this brand occupies one of the last places. The second position was taken by Porsche (831 points), and the third – by Lexus (819).
In addition, in J.D. Power have highlighted some interesting trends for 2022:
- Electric car owners are less satisfied with their cars than gas-powered models. The satisfaction index for affordable electric cars is 791 versus 847 for gasoline cars. In the premium segment, the difference is smaller – 831 and 864 points, respectively.
- Customers are more satisfied with cars ordered from the factory than cars in fixed configurations from the dealer's warehouse.
- The owners of electric vehicles complain that that when buying, they often do not receive instructions on charging and operating features of electric models.
- Buyers visit car dealerships less and more often choose online car sales.