Why Apple must pay a fine of 8 million euros in France?
In two words: privacy.
It would be almost a shame for Apple. While the brand strives to remain a model in respect of privacy (and has even made it a marketing argument), the CNIL has just fined it for not respecting the consent of its users.< /p>
More precisely, the French regulator has just pinned the Apple for having deposited advertising trackers in the iPhone in order to display personalized advertisements on the App Store, the iPhone application store. The CNIL specifies:
Under the old version 14.6 of the iPhone operating system, when a user visited the App Store, identifiers serving several purposes, including the purposes of personalizing advertisements displayed on the App Store, were by default automatically read on the terminal without obtaining consent.
The regulator considers that this targeting (activated by default before iOS 15) was not necessary for the proper functioning of the App Store and that Apple should, at a minimum, have asked for users' consent.
A symbolic fine
For this violation of privacy, the CNIL therefore imposes a fine of 8 million euros on Apple. A more symbolic sanction than anything else, as the amount of the fine is derisory in view of the profits made by the company each year. In a statement, Apple explains:
Apple is disappointed with this decision, as the CNIL has previously acknowledged that the way we serve ads in the App Store prioritizes the protection of private life. users.
She adds that “Apple Search Ad never tracks users across third-party apps or sites, and only uses first-party data to personalize ads.” .
The company had also taken the lead after the opening of the investigation following a complaint from France Digitale in mid-2021, recalls RTL. Not enough to avoid a sanction, but enough to keep the fine symbolic.
In Europe, the Tech giants will have to be less negligent when it comes to respecting privacy. The Digital Market Act and the Digital Services Act, two texts passed by the European Union last year, aim to further protect users.
This change in rules will force tech and digital players to review their methods, both in terms of competition and product design (generalized USB-C, for example) or respect for privacy.< /p>