You can buy concert tickets directly on TikTok

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You can buy concert tickets directly on TikTok

Artists can now sell tickets directly on TikTok.

Ticketmaster and TikTok have collaborated to allow artists and entertainment companies to advertise their concerts and sell tickets directly on the popular Chinese social network.

Only a few big names in music can do this for now, as the feature is still in the testing stage. Among the artists and organizations chosen are the Backstreet Boys, Demi Lovato, Usher, OneRepublic and the WWE Wrestling League.

This feature should allow artists to reach a wider audience and people potentially interested in buying tickets, in particular thanks to the social network's discoverability algorithm. TikTok, owned by Chinese group ByteDance, is one of the most popular social networks among young people.

The ability to include links to Ticketmaster events and sell tickets tickets directly to TikTok should be extended to more and more creators over time.

A similar feature was announced by Snapchat, a big rival of TikTok, there five months old.

With information from Engadget

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