+455%: This manufacturer of folding smartphones seriously threatens Samsung

© Presse-citron

The second quarter of 2024 saw sales of folding smartphones jump by 48% compared to the same period in 2023. But behind this overall figure lies a more contrasting reality. While Samsung remains the leader, its position is wavering in the face of the rise of Chinese manufacturers, with Honor leading the way.

A new player is shaking up the market

Honor is hitting hard with a 455% increase in its shipments compared to the previous year. This exceptional performance allows it to establish itself as Samsung's main challenger. The Chinese manufacturer particularly shone in Europe, where it even dethroned the Korean giant in this quarter.

A more than honorable score

Honor Magic V2 © Presse-citron

The brand's success is largely based on its Honor Magic V2 model. This foldable smartphone has topped the sales charts in almost all regions of the world. Its ultra-thin design, performance and price positioning seem to have won over consumers looking for a ;#8217;alternatives to Samsung models.

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Honor has also been able to take advantage of the craze for foldable smartphones in high-growth regions. Latin America saw sales explode by more than 450%, while Asia-Pacific and Europe have more than doubled their numbers. These emerging markets offer fertile ground for ambitious manufacturers.

Samsung counterattacks

Faced with this increased competition, Samsung is not sitting idly by. The current success of the Galaxy Z Fold 6 should allow it to regain market share. The Korean giant is counting on its experience and reputation to maintain its position as the world's number one in foldable smartphones.

However, the current dynamic raises questions about Samsung's ability to maintain its dominance in the long term. Honor will soon launch its Magic V3, the thinnest foldable of all which should once again be impressive. In addition, the competition is not limited to the manufacturer, other players such as Motorolaare also progressing. This diversification of the offer could well redistribute the cards on a market that is still young and in full mutation.

• Honor records a 455% growth in its sales of foldable smartphones in the second quarter of 2024
• The Chinese manufacturer overtakes Samsung in Western Europe thanks to the success of its Magic V2 model
• Samsung's global dominance is threatened despite the upcoming launch of the Galaxy Z Fold 6

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