5 things to know about Pretto, the champion startup in real estate credit

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Pretto, a French startup specializing in brokerage real estate, has just carried out a major fundraising. A feat in a sector hit hard by inflation.

100% online mortgage loan specialist

Founded in 2017 by Pierre Chapon and Renaud Pestre, Pretto provides a solution that aims to simplify the mortgage loan process. It offers a personalized loan simulation in less than 3 minutes, with comparisons of the rates and conditions applied by the major French banks.

More than 50 expert real estate brokers are available to its clients, with support ranging from simulation to signing at the notary. Thanks to algorithms that analyze the different offers, it is able to select the most suitable financing method for a particular client.

Pretto has just raised 14 million euros

The company has just completed a €14 million round of funding from its historic investors, Serena, Eurazeo, Orange Ventures, Kernel, Alven and BlackFin Capital Partners.

This follows several fundraisings since its founding, namely €1.3 million in 2017, €8 million a year later and, more recently, €30 million in 2022. This will enable it to increase its visibility and presence, consolidating its place among the leaders in the sector while strengthening its technological offering.

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A great capacity for resilience

Pretto is demonstrating unfailing resilience, while the real estate sector is going through a major period of crisis with rising interest rates. In a real feat, the startup even managed to double its market share between 2022 and 2024. The volume of real estate loans, for its part, plummeted by 60%. The company highlights its ability to adapt, which has allowed it to meet market demand.

The startup will strengthen its Pretto Galaxie offering

Thanks to its latest fundraising, Pretto aims to strengthen its subsidiary Pretto Galaxie. Named Oleen during a launch following its previous funding round, this solution makes its tools available to a network of local experts in real estate credit.

Pretto Galaxie completes the startup's 100% digital offering, allowing it to stand out through its combination of local expertise and cutting-edge technology. It represents 40% of its revenues.

Pretto focuses on generative AI

As early as 2022, the startup deployed AI to automate and improve some of its operations. This allows its brokers to free themselves from time-consuming tasks, to focus on more human aspects of their business such as customer relations.

It has also deployed a chatbot that interacts with customers by SMS, particularly for making appointments. The integration of AI should continue in the coming months, thanks in particular to its recent funding round.

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Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116