This is through a press release. official that Apple has announced the upcoming holding of its conference focused on new developments in come for its products. The next WWDC 2024 will officially be held from June 10 to 14. Each year, these four days of conference allow Apple to unveil new software features come for the different operating systems that equip its devices. If the WWDC is an event generally quite anticipated to discover the new features of iOS, this year is a bit special. As more and more players in the sector enter the market, of artificial intelligence integrated into their products (notably Google with its Pixel 8/8 Pro phones and Samsung with its Galaxy S24), Apple is seriously behind in the field. The firm is at the center of numerous rumors and discontent from its community, but also from its shareholders. AI is on the rise in the world of tech and it seems inconceivable that Apple does not have a piece of its own. bet on it. However, it seems that the next WWDC will unveil several projects centered around artificial intelligence. The official announcement of the conference' The presentation is accompanied by a sober message from Greg Joswiak, Apple's vice president of marketing. 
Mark your calendars for #WWDC24, June 10-14. It’s going to be Absolutely Incredible! pic.twitter.com/YIln5972ZD
— Greg Joswiak (@gregjoz) March 26, 2024
Note the capital letters on the words "Absolutely" and "Incredible" which then form the diminutive "AI". A little welcome easter egg which seems to indicate that Apple is planning announcements centered around artificial intelligence.
According to several recent rumors, the firm would join forces with Google to offer Gemini AI within the iPhone itself. A potentially temporary solution that would allow à Apple to move into the field of AI while waiting to develop its own solution internally.