© Samsung
By presenting its new smartphones in Paris, just before the opening ceremony of the Olympic Games, and by sponsoring them, Samsung has given itself an unprecedented opportunity to popularize its foldable smartphones. And for good reason: 17,000 units of the Z Flip6 were distributed to the athletes who used them extensively to capture the images of the incredibly successful show this past Friday.
In the context of a France currently grappling with political headwinds and difficulties weighing on the daily lives of the French, the show itself was a welcome and widely followed interlude in the country. Beyond that, it was also everywhere in the world. Which has allowed not only to talk about the product on the fringes.
Samsung has every chance of winning the gold medal for marketing at the 2024 Olympics
But in addition to associating it with the values of athletes' performance, style and positive values carried by the unfolding of the ceremony. A godsend for a product whose launch began just a few days ago. The units distributed to the athletes are special editions with the Olympic rings engraved on the back. All athletes were entitled to an unlimited Orange subscription until the end of the competition, as well as a Navigo pass.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000And we risk seeing the device many times over the course of the competition. Samsung in particular managed to get the IOC to show it during the medal ceremony. In other words, the athletes will have the right to come to the podium with their device to take their victory selfie. No obligation to do so, Samsung assures our colleagues at Le Parisien. However, for this particular selfie, all athletes will have to go through a special platform before the photos are shared on social media.
It remains to be seen what the impact on sales of the Galaxy Z Flip6 will be. Historically, the category is still struggling to establish itself against traditional smartphones. This is due to a less durable, more fragile design, but also to their fairly high price compared to traditional smartphones that do not have all these flaws. Another risk for the firm, as our colleagues at Le Parisien point out: that the operation will be considered too sluggish by the public.
Which can sometimes backfire on a brand. For the moment, the event has gone smoothly, but it seems to be heading in the direction of a successful operation for the brand. For its part, Samsung hopes to achieve 30% more growth through this sponsorship than for the previous model, according to Jérôme Bloch, marketing director of Samsung's mobile division, quoted by our colleagues.
- On the sidelines of the opening ceremony of the Paris Olympics, one detail did not go unnoticed at all.
- This is of course the omnipresence of the Galaxy Z Flip6 in the hands of all the athletes.
- A smartphone that we should see a lot in the images at in the next few days.
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