Logitech to launch paid subscription for 'eternal mouse'

© Logitech

52% of French people spend more than €70 per month on their various subscriptions. Between streaming platforms (music or video), the gym and public transport, we never stop paying for subscriptions. However, this economic model is very interesting for brands, which can have a stable profit in the long term.

So much so that subscription formulas are starting to arrive on the market for physical devices. One of the best-known examples is the Whoop sports connected bracelet. The latter is only available by subscription. And we are not talking about a few euros every month, but 30 euros per month. It's as expensive as buying it in 12 or 24 installments, except that we never own the product.

Logitech “thinks”

Despite the increasingly regular gnashing of teeth from users, the subscription model still has a bright future ahead of it. So much so that the IT giant Logitech is “thinking” about taking the plunge. In an interview with the American media outlet The Verge, Hanneke Faber, the new CEO, announced that she wanted to build an “eternal mouse” .

With such a solution, it would no longer be necessary to replace your mouse, but it could benefit from software and hardware upgrades throughout its life thanks to the arrival of new components. And that's where the subscription formula comes in. To access these updates and new parts, you'll have to pay a few euros every month.

Bad news for the user, good for the planet ?

If this idea of ​​an eternal mouse that you will have to pay for every month certainly does not please your banker, the planet will not agree. Having a single device, that you will never change is very good news for the environment. It is a monstrous reduction in your carbon footprint to buy a single mouse for your entire life.

If mice are increasingly replaced by trackpads (especially within the Apple ecosystem), they remain safe values. All the open spaces in the world have mice. That is as many pieces of plastic, and rare metals that were extracted to build them. With “eternal” mice, the environmental footprint of production would only arise once.

After all, millions of people already pay for their car with a subscription, other electronics brands like LG sell devices with this formula and despite the reluctance of users in principle, they have never been so numerous to subscribe to a subscription. The idea of ​​an “eternal mouse” by subscription is ultimately not so far from our reality.

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