Apple treats its fans: after the keynote on September 9, another launch is already planned

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As usual, this third quarter will be full of new features for Apple fans. The Cupertino company has already confirmed that it will hold a keynote on September 9. And it should present the new iPhone 16 series, as well as new Apple Watches, during this event. This keynote will be important, because the models of the iPhone 16 series, which should be compatible with Apple Intelligence, will launch the Cupertino company in the race for generative artificial intelligence. In addition, the Apple Watch will celebrate its 10th anniversary on September 9 and therefore, according to some rumors, Apple could also present a special edition of the smartwatch. Then, the new Apple products could be marketed on September 20.

But that's not all, since Apple should also present new Macs before the end of the year. Rumors have been circulating for a while about a new generation of computers using the new M4 chip. And according to the MacRumors site, which cites sources familiar with the matter, Apple should launch new Macs using this M4 chip in November. The site suggests that Apple could present this new generation of computers in late October, for marketing in early November, as it did last year.

A new generation with enticing new features

Apple is planning hardware upgrades for the iPhone 16 series, but it is expected to focus primarily on Apple Intelligence’s AI innovations to promote the new series. However, since Apple Intelligence is compatible with Macs that use the M1 chip, AI is unlikely to be the main factor that will encourage customers to buy new computers. However, Apple is reportedly planning other major improvements to sell its new Macs.

First of all, the M4 chip will allow for a significant performance gain. And according to rumors, all new Macs will have at least 16 GB of RAM. On the program, there would be new MacBook Pros using M4, M4 Pro or M4 Max chips, a new iMac, as well as a new Mac mini with a different design from previous models. Indeed, according to rumors, the new Mac mini with M4 chip would be more compact compared to previous models.

Apple faces competition from Qualcomm chips

In any case, this launch will also be very important, as Apple is currently facing competition from PCs using Qualcomm's Snapdragon X Elite and Snapdragon X Plus chips. Thanks to Qualcomm's new Oryon core, an Arm architecture and a very competitive AI component, these Windows PCs rival Macs. Otherwise, given that Windows 10 will soon be obsolete, it is possible that Apple hopes to capture some of the users of this OS who will be forced to change computers.

• Apple will present the new iPhone 16 series, which will launch the firm in the race for AI, on September 9
• And according to rumors, another launch is already planned for November: that of the new Macs using the M4 chip
• Apple could present its new Macs at the end of October, for marketing at the beginning of November
• The company is planning to present new MacBook Pros, a new iMac, as well as a Mac mini with a new design
• In addition to the more powerful M4 chip, the new Macs could also have a minimum RAM of 16 GB

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