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What qualities does it take to join Apple, the world's most valuable company and one of the most popular brands on a global scale ? The CEO of the Cupertino company, Tim Cook, addressed this very subject during a speech given at the Federico II University of Naples in Italy in 2022.
4 important qualities according to the CEO
Our colleagues at Fortune looked back at this speech that went relatively unnoticed, but is nevertheless worth a look. The leader has identified four major character traits that perfectly match the state of mind of Californian society.
The first of these is the ability to collaborate in a team. «We believe that strong individual contributors are really essential, but two strong individuals working together can do incredible work, and small teams can do incredible things,” the CEO emphasizes.
Another highly prized quality at the tech giant: creativity. It is therefore a question of never letting yourself be trapped by dogma or the dominant thinking of the moment, but of finding original solutions to a given problem.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000Tim Cook also values curiosity in his employees. He explains on this subject: “It's a cliché, but there are no stupid questions. It’s amazing when someone starts asking questions like a child would, how much pressure it puts on the person to really think deeply about the answers. So we’re looking for that innate curiosity in people.”
Finally, and this is perhaps what most people lack, expertise is fundamental to working at Apple. And the CEO gives an example:
If we do something in the field of industrial design, we need someone who knows industrial design and has skills in this field, whether from their university or work years.
The lesson of Steve Jobs
As a reminder, Tim Cook revealed in 2022 the main professional lesson that Steve Jobs taught him. He suggested to his close collaborators never to have too preconceived or fixed ideas and to open themselves to debate in order to move forward:
You could always change his mind if you had the best idea. We changed course. That’s why it worked so well. Often, Jobs would play devil’s advocate and take a position he didn’t believe in in order to spark a lively discussion. He thought it was the best way to learn.
To learn more about these fruitful exchanges between the two leaders, do not hesitate to consult our previous article here.
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