Your unused videos may be worth their weight in gold

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The race for artificial intelligence, triggered by the launch of ChatGPT, has created new opportunities for many companies. Nvidia, a specialist in AI chips, has seen its valuation explode. But the development of AI also requires immense amounts of data. As a result, in the last couple of years, there have been quite a few licensing deals signed between AI labs and publishers (who provide data to train AI models).

These labs don’t just need text, they also need images and video content. And according to a Bloomberg article, hundreds of creators are already generating revenue by providing their unused videos to AI labs. Among the companies that use this data source, there are Google and OpenAI. As a reminder, OpenAI is developing a model called Sora, capable of generating videos from prompts. And Google is developing a similar technology called Veo.

A price that varies depending on the quality

According to the Bloomberg article, AI labs would pay between $1 and $4 per minute, depending on the quality and format of the video. For example, 4K videos would be more expensive. In addition, labs would pay more for rarer videos, such as those filmed with a drone or 3D animations.

In any case, these are agreements that can benefit all parties. Indeed, creators have the possibility of monetizing their unused footage. For their part, AI labs always need more data that they can legally exploit to improve their technologies. These AI labs can work directly with creators. But they can also go through intermediaries who negotiate with several creators (or their agency) to offer bulk licenses. Bloomberg cites, for example, a company called Troveo that has already paid out $5 million to creators.

• Developing video-generating AI requires large amounts of data
• And AI labs are already reportedly digging into unused footage from video creators, according to Bloomberg
• Companies can work directly with creators or go through intermediaries
• A middleman mentioned by Bloomberg has already paid creators $5 million

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