By the way, how do you make money on TikTok ?

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A TikTok ban in the United States would not only deprive 170 million Americans of a means of entertainment. Indeed, the social network is also the livelihood of many creators in the United States. And in fact, the economic impact was one of TikTok's arguments for opposing this measure. According to the social network, the ban would have deprived creators of $300 million in revenue, in just one month.

But how do you make money on TikTok ? Here is an overview of the main ways to monetize on the platform.

1 – Use Creator Rewards Program

To support its best creators, TikTok offers a program called Creator Rewards. With this program, the social network targets “high-quality, long-form TikTok videos.” It is offered in a few countries, including the United States and France. And to be eligible, you must also have a minimum of 10,000 subscribers and 100,000 video views in the last 30 days. The content must be original and last more than a minute.

The revenue paid by TikTok is calculated based on several criteria, including audience engagement, viewing time, and the originality of the videos.

2 – Gifts

It is also possible for a content creator on TikTok to be paid by their fans. Indeed, the social network offers a system that allows its users to offer gifts to creators, on on-demand videos or on live videos.

The gifts received by the creator can then be converted into money. And, of course, TikTok takes a commission on the transaction.

3 – TikTok Shop

Many creators also generate income on TikTok by selling items. In some countries, TikTok also offers a suite of features that allow you to integrate real e-commerce features on the social network, by integrating tools like Shopify or WooCommerce.

And this is an activity that can bring in a lot of money. In fact, some stars of the social network have already generated hundreds of thousands of euros in sales, thanks to the platform.

4 – TikTok Creator Marketplace

As on other platforms, it is also possible to generate income on TikTok by partnering with brands. Moreover, the social network offers a tool called Creator Marketplace that allows creators to connect with advertisers.

Obviously, this is just a list of the main ways to monetize on TikTok. If you have already spent time on the social network, you may have already spotted other techniques, such as selling programs or training courses, etc. But in any case, to generate significant income on TikTok, you need to have a large audience.

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