< img width = "1400" height = "932" src = "https://www.presse-citron.net/app/uploads/2023/09/group_97.jpg" Class = "Attachment-full Size-full WP-POST-Image "Alt =" Tesla Bleu White Blue Cars "LOADING =" "FETCHPRORITY =" High "Decoding =" Async "srcset =" https://www.presse-citron.net/app/uploads/2023/09/Group_97.jpg 1400W, https://www.presse-citron.net/app/uploads/2023/09/group_97-505x336.jpg 505W, https://www.presse-citron.net/app/upload 2023/09/Group_97-1024x682.jpg 1024W, https://www.presse-citron.net/app/uploads/2023/09/group_97-50x33.jpg 50W, https://www.presse-citron.net/app/uploads/2023/09/group_97-336x224.jpg 336w, https://www.presse-citron.net/app/uploads/2023/09/group_97-680x453.jpg 680w, https: //www.pres- lemon.net/app/uploads/2023/09/group_97-896x596.jpg 896w "Sizes =" (max-width: 639px) 100VW, (Max-width: 1023px) Calc (100vw-2REM), (Max-Width: 1279px) Calc (100vw - 26rem), 680px "> © Tesla < i class = "fa-facebook-f self-center mx-auto" > < i class = "fab fa-LinkedIn-in-Center MX-Auto" > < i class = "fa fa-envelope self-center mx-auto" > < P > The numbers fell and it is a real of a cold shower for the American giant of the electric car. < Strong >Tesla has just recorded its worst month of January in France with a spectacular tumble of 63 & nbsp;% of its sales compared to the previous year . Only 1 & nbsp; 143 cars found takers, a historically low level which questions the future of the manufacturer in France.
< H2 > The musk effect weighs heavily in the balance & nbsp; ?< P > The boss of Tesla continues to be talked about, and Rarely in good. Its controversial positions on social networks and its shattering statements are seriously starting to tarnish the manufacturer's brand image. A recent British study reveals that 59 & Nbsp;% of electric cars now consider Elon Musk's personality as a brake on the purchase of a Tesla. A phenomenon which seems to be also confirmed in France, where the concessionaires report growing mistrust of potential customers.
< P >In France, Renault and Peugeot seduce with their new electrical ranges, while the German premium brands nibble on market share in the high -end segment. < P > Tesla's offer begins to date. Model Y, the latest model launched in 2020, struggles to renew itself in the face of competition that constantly innovates. Buyers await the restyled version, but this period of in-between benefits competitors who multiply the launching of new models. 60 ~ H2 > the Tesla & nbsp; which remains efficient despite everything 60 ~ P > Despite these sales at half mast, < Strong > Tesla keeps solid financial health . The action of the company continues to perform on the stock market, supported by comfortable margins and a global presence which makes it possible to compensate for local weaknesses. The brand also retains a significant technological advance in certain areas, including the autonomy and performance of its vehicles. < P > However, the French situation worries analysts. France represents a strategic market in Europe, and this sudden fall in sales could announce a deeper change in the perception of the brand. Tesla dealers are trying to react by multiplying promotional offers, but < Strong > Negative dynamics seem difficult to reverse in the short term. < P >In the longer term, Tesla will probably have to review its strategy for the French market. Between the necessary renewal of its range and the need to restore its brand image, there is no shortage of challenges. The recent appointment of a new director for the Europe region could mark the beginning of a new approach more suited to the specificities of the local market. < Ul class = "TLDR" > < Li > Tesla sales in France fell by 63 & nbsp;% in January 2025, marking a historic low< li > The controversies of Elon Musk And an aging range weigh on the image of the brand 60 ~ li > European competition takes advantage of this situation to gain market share 60 ~/Ul > < Blockquote > 60 ~ P Class = “Text-Base text-neutral-700 Dark: text-neutral-300” > đź“Ť to miss any news of the Citron press, Follow us on Google News and WhatsApp.
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