A new label is coming to supermarkets: it's bad news if you see it

This new display on products should alert customers.

The battle of labels continues in supermarkets. Discounts of all kinds, “anti-inflation basket”, guaranteed to be the cheapest among the competition, coming from a local producer… hellip ; There are a whole bunch of commercial arguments that are put forward around prices. Enough to sometimes lose customers, as there is so much information displayed on the shelves. Except that in a context of a permanent rise in prices, this drenching of elements is far from being over since' a new label will appear very soon.

For several months, many consumers have had the bitter experience of this: products are sold at the same price, or even more expensive, even though their quantity is higher. oacute; has decreased! An impression of a scam which has made many customers jump, even though the practice is all about itself. legal fact. However, face à the multiplication of the phenomenon, a decision was made to taken to better inform buyers and clearly tell them if the manufacturer manufacturing the product has used this method or not.

If this is the case, this will now need to be marked. black on white on a new label, which will display this explicit mention: "For this product, the quantity sold went from X to Y and its price per kg or liter has increased of …% or …€." This must be perfectly visible, “directly on the packaging or on a label attached to or placed on the packaging.” proximity of this product and in the same character size as that used to indicate the unit price of the product. So they decided. Public powers. Leclerc, Carrefour, Auchan, Lidl as well as all distributors will therefore have to demonstrate transparency if some of their suppliers have decided to do so. to reduce the quantities of their products and increase the price.

These new labels will not arrive in supermarkets straight away. They can only be displayed on the website. from Monday July 1, 2024. Furthermore, only stores over 400m² are concerned by this obligation. So no more small neighborhood convenience stores, for example. Furthermore, the display of the label will be limited to in time: two months after having been tested. affixed, it will disappear. But the quantity will not return to what it was before. No more than the price.