A partnership with the air of a Christmas tale: the iconic biscuit of the Olibet brand is now manufactured and sold in Saint-Affrique

Employees Jason Terral, Emmanuel Paulhac and the director, Dominique Roques. MIDI LIBRE – M. BEAUFOUR

Le biscuit Demi-Lune de la marque Olibet. D.R – Biscuiterie des Cazes

The Biscuiterie des Cazes will produce and distribute an iconic biscuit of the Olibet brand. A recognition of excellence for the Sainte-Affricaine company.

A partnership like a Christmas tale… The Biscuiterie Sainte-Affricaine des Cazes and the Olibet brand are joining forces to produce and distribute on a large scale a biscuit, the iconic Demi-Lune of this great French brand. “Since the 2021 agreement between Aymeric Olibet, grandson of the 6th generation and the Biscuiterie des Cazes, a new adventure begins, the production here of the Olibet Demi-Lune shortbread and its local and national distribution” explains Dominique Roques, director of the local biscuit factory since 2009.

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The marketing agreement begins on January 1, 2025. Saint-Affricains will therefore soon find the Demi-Lune in the shops and supermarkets of the city and beyond. “La Biscuiterie des Cazes works with the company Le Temps des Cerises based in Agen for the distribution of Olibet biscuits in the region” explains its director.

Demi-lune

Jean Honoré Olibet founded his eponymous brand in 1840, a pioneer in marketing with brilliant packaging illustrated with travel scenes. The first French brand, it caused a sensation at the 1889 World's Fair and won the gold medal. It had four factories in France and produced thirty tons of biscuits per day!

Competed by the LU company, it gradually fell into debt and fell into oblivion. It is now being reborn thanks to Aymeric Olibet, who inherited the brand's history through molds, lithographs, original posters, etc. And who bought the Olibet and Demi-Lune brands in 2017. This renaissance is realized by the manufacture of the iconic biscuit of its ancestor and its marketing in French delicatessens.

The flavors ? Extra-chocolate, Extra-lemon and Extra-vanilla. The shortbread has twenty-four grooves like the hours of the day and seven dots like the seven days of the week… Its ingredients ? As local and organic as possible and sold in bio-plastic packaging made from algae, biodegradable and recyclable, an innovation from the French company Eranova. A humanist approach also via the choice of the Biscuiterie des Cazes to manufacture and distribute its shortbread.

Adapted company

“The Biscuiterie des Cazes belongs to the Belmont association ABSEAH which owns six establishments including five medico-social and the Biscuiterie des Cazes. This adapted company has existed since 1993 and employs people with disabilities. Out of five in Aveyron, it is one of the few to master its production from A to Z, from the purchase of ingredients to canning. Here, sixteen people work”. The Biscuiterie des Cazes makes traditional spit cakes, salty and sweet dry biscuits and a little-known biscuit, the fortune cookie (it contains a small paper message and is all the rage in Asia), in fact the most produced biscuit in the world to date.

The Saint-Affricaine company is the only French structure to produce it according to its original recipe. Beyond the manufacture of the iconic biscuit of the Olibet brand, it continues to produce its products. The biscuit factory of Cazes takes on another national dimension, even more representative of the high-end French delicacy.

biscuiterie-des-cazes.com and biscuitsolibet.com