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In the frantic race for artificial intelligence, Amazon is finally pulling out its trump card. After months of rumors and speculation, the e-commerce giant is preparing to launch a premium version of Alexa next October. Faced with ChatGPT-4 and other Geminis that are dominating conversations, Jeff Bezos and his gang have concocted a voice assistant on steroids. But beware, this makeover comes at a price: $10 per month to experience the ultimate in human-machine conversation.
The AI that knows you better than you know yourself
No more little Alexa that stammers at the slightest complex question. The new version promises to understand you in no time. On the menu: a Smart Briefingwho will concoct tailor-made news summaries for you, just like a real TV presenter. For shopaholics, Alexa will also transform into a personal advisor, guiding you through the jungle of Amazon products.
Families are not left out: Explore with Alexa 2.0 presents itself as a virtual playground where your toddlers can interact safely with the AI. As for budding cordon bleus, they will be able to count on a culinary assistant capable of finding the perfect recipe, allergies and special diets included.
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But here's the thing, this Alexa 2.0 will not be cheap. Amazon, in its great leniency, will keep the “classic” version in free access. A two-speed strategy, proof of an excellent marketing sense: keep ordinary users while attracting techies willing to dig into their pockets for a taste of the future. One could also speculate that Amazon wants to plug the financial drain that Alexa represents for its business model.
Amazon is certainly looking to make its colossal investments in AI profitable. It remains to be seen whether consumers, accustomed to free voice assistants, will be willing to take the plunge. Behind the scenes, the Seattle firm has no plans to stop there. The mysterious ” Project Metis ” is on the horizon, promising a proper AI chatbot, inspired by a certain ChatGPT. One thing is for sure: in Silicon Valley, the AI rush is not about to run out of steam.
- Amazon is launching a premium version of Alexa in October with more advanced features.
- This new version will be paid ($10 per month), marking a turning point for Amazon as it seeks to further monetize its voice assistant.
- Amazon does not intend to stop there and is already preparing new artificial intelligence projects, such as Project Metis, a new chatbot.
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