© Presse-citron
The iPhone 16 was met with a dose of skepticism. Indeed, it did not come with Apple Intelligence, which is Apple’s major new feature in 2024. On the other hand, not all of the AI features presented in June are available. And for the moment, due to the additional rules it must comply with, Apple is blocking the deployment of Apple Intelligence on iPhones and iPads in the European Union. In addition, Apple faces tough competition in China, and analysts had predicted lower-than-expected demand for the iPhone 16.
However, Apple has just defied expectations. The firm has just presented the results of its fiscal fourth quarter, which ended on September 28. And as the Wall Street Journal explains, the firm presented its best results ever, for a September quarter. Apple reported revenue of $94.9 billion, up 6% year-over-year. The iPhone category, meanwhile, generated $46.2 billion, also up 6% year-over-year.
Tim Cook has good news
It should be noted, however, that these figures do not yet allow us to assess the success of the iPhone 16, since the fiscal quarter ended a week after the release of the new series. However, in an interview with a CNBC reporter, Tim Cook claimed that sales of the iPhone 15 series are better than those of the iPhone 14 series, and that sales of the iPhone 16 series are better than those of the iPhone 15 series.
Cook also reports that users are adopting the iOS 18.1 update at twice the rate of iOS 17.1 a year ago. As a reminder, this is the update through which Apple is rolling out the first Apple Intelligence features to the general public on compatible models, and in countries where Apple Intelligence is offered (which excludes the European Union).
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000Canalys reports good performance from the iPhone 16
Apple's financial results for the next quarter will provide a more accurate picture of the success of the iPhone 16, even though the firm never presents the number of units sold. Otherwise, it should be noted that Canalys has also published a study that corroborates Tim Cook's statements on iPhone 16 sales. The analysis firm indicates that, during the months of August, September and October, Apple shipped 54.5 million iPhones, an increase of 9% year-on-year.
And according to it, the iPhone 16 series would have contributed to Apple's good performance.“Apple maintained its second place with a record 54.5 million units, thanks to the strong debut of the iPhone 16 series in emerging markets and the narrowing of the hardware gap between the base and Pro models,”, reads the Canalys press release. Furthermore, now that Apple Intelligence is available (although not in Europe), Apple could further increase its sales by highlighting its new AI-based features. In addition, Apple is already preparing the arrival of other AI-based features. The iOS 18.2 update, which is currently being tested in beta, will include, for example, a feature that allows ChatGPT to be integrated into the Siri interface.
- Apple has raised doubts among some analysts and observers because the iPhone 16 did not come with Apple Intelligence and some features announced in June are not yet available
- In addition, the company is facing tough competition in China
- But ultimately, Apple is showing good financial results, with record revenue
- Tim Cook also indicated that the iPhone 16 series is selling better than its predecessor
- And an independent analysis by Canalys indicates that sales of the iPhone 16 are good
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