Apple could close a deal worth more than $5 billion

© Oura Ring

For several months, rumors have been flying about the probable arrival of an Apple connected ring. The Apple brand has obviously never confirmed these speculations, but the launch of Samsung's Galaxy Ring in 2024 has inevitably had a certain echo on the Cupertino side.

Within the walls of Apple Park, the arrival of Apple on the connected ring market would even be a certainty. The question would remain of knowing what strategy and what means to put in place to arrive on this new market by the front door, as Apple was able to do with the AirPods and the Apple Watch.

The Cupertino firm was cooled by the mixed launch of the Apple Vision Pro, so it does not want to take the slightest risk with its connected ring. Even if it means spending billions of dollars to cover its back.

A $5 billion buyout ?

So, to enter the smart ring market, Apple could get out its checkbook. The idea would not be to build a cutting-edge product with the many patents already held thanks to the Apple Watch, but more simply, to buy one of the leaders in this market.

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Apple would indeed have the ambition to buy Oura Ring, one of the companies that sells the most connected rings in the world. It is the journalist and specialist of the brand with the apple Mark Gurman who reveals this information in the latest edition of his newsletter Power On.

He explains that it is thethe most “fast” and “reliable” way for Apple. This acquisition, which should cost Apple around 5 billion dollars, would therefore allow the brand with the apple to market a connected ring, alongside its Apple Watch.

Oura Ring: Apple's new Beats?

Such a financial operation coming from Cupertino is reminiscent of the acquisition of Beats by Dre in 2014. Barely two years after this acquisition announcement, Apple presented to the world the first generation of AirPods, its wireless headphones that would revolutionize the audio market.

The idea for Apple would therefore be to follow the same principle with Oura Ring, except that connected rings already exist. It would therefore be even easier and faster to produce an “Apple Ring”. If the acquisition were to be concluded in the coming months, an Apple connected ring could enter the market in the course of 2026.

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