Apple faces a major crisis, the biggest since 2010

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For a few There are videos circulating on YouTube every day. Russian videographers show a copy of the MacBook Pro M4. You might think that this free advertising is a good thing for Apple, but the computer in the videos has not yet been released. by Apple.

The Cupertino company has obviously not communicated on the authenticity of this prototype device. In their videos, the Russian content creators do not give any details on the origin of the device. They only detail the technical characteristics of this computer, a few weeks before the official presentation planned by Apple.

Indeed, the MacBook Pro M4 was to be one of the stars of the evening at the next Apple conference. The high-end laptop was to share the stage with other products, such as a brand new Mac mini.

MacBook Pro M4: do we already know everything ?

This information leak and the videos that are proliferating on the internet are cutting the grass under Apple's feet. This is all the more unfortunate since this new MacBook Pro M4 is very interesting. While the design changes are minimal, Apple seems to have changed the minimum RAM capacity of its computer. The device would be entitled to 16 GB of RAM in its initial configuration.

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At the same time, Apple would have added a third Thunderbolt port on the edge of the device. The computer would also be available in a “space black” color. Until now, this shade was reserved for computers with an improved chip (Pro or Max).

The biggest leak since the iPhone 4

While Apple is used to having more or less precise rumors around its products, it is very rare to see the brand with the apple doubled in this way. Photos of protective cases or prototypes can be found on social networks, but never has a finished product, so close to the presentation date, been leaked in this way.

The only recent example of such a leak dates back to 2010. At the time, Apple was preparing to launch the iPhone 4. But a few weeks before the presentation, an Apple employee forgot a prototype in a bar. The device then circulated in the small world of Silicon Valley.

It ended up in the hands of the Gizmodo editorial team. The news site did not hesitate for a second and shared all the information available on this iPhone 4. Since this incident, Apple has reinforced security around its products under development. Gizmodo, for its part, has very tense relations with the Apple brand.

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