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As usual, this third quarter will be full of new features for Apple fans. The Cupertino company has already confirmed that it will hold a keynote on September 9. And it should present the new iPhone 16 series, as well as new Apple Watches, during this event. This keynote will be important, because the models of the iPhone 16 series, which should be compatible with Apple Intelligence, will launch the Cupertino company in the race for generative artificial intelligence. In addition, the Apple Watch will celebrate its 10th anniversary on September 9 and therefore, according to some rumors, Apple could also present a special edition of the smartwatch. Then, the new Apple products could be marketed on September 20.
But that's not all, since Apple should also present new Macs before the end of the year. Rumors have been circulating for a while about a new generation of computers using the new M4 chip. And according to the MacRumors site, which cites sources familiar with the matter, Apple should launch new Macs using this M4 chip in November. The site suggests that Apple could present this new generation of computers in late October, for marketing in early November, as it did last year.
Apple is planning hardware upgrades for the iPhone 16 series, but it is expected to focus primarily on Apple Intelligence’s AI innovations to promote the new series. However, since Apple Intelligence is compatible with Macs that use the M1 chip, AI is unlikely to be the main factor that will encourage customers to buy new computers. However, Apple is reportedly planning other major improvements to sell its new Macs.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000First of all, the M4 chip will allow for a significant performance gain. And according to rumors, all new Macs will have at least 16 GB of RAM. On the program, there would be new MacBook Pros using M4, M4 Pro or M4 Max chips, a new iMac, as well as a new Mac mini with a different design from previous models. Indeed, according to rumors, the new Mac mini with M4 chip would be more compact compared to previous models.
In any case, this launch will also be very important, as Apple is currently facing competition from PCs using Qualcomm's Snapdragon X Elite and Snapdragon X Plus chips. Thanks to Qualcomm's new Oryon core, an Arm architecture and a very competitive AI component, these Windows PCs rival Macs. Otherwise, given that Windows 10 will soon be obsolete, it is possible that Apple hopes to capture some of the users of this OS who will be forced to change computers.
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