Are the French really addicted to social networks ?

< img width = "1500" height = "1000" src = "https://www.presse-citron.net/app/uploads/2024/03/reseaux-ociales.jpg" Class = "attachment-full size -Full wp-pos-imaging "alt =" social network "lOading =" "fetchpriority =" High "Decoding =" async "srcset =" https://www.presse-citron.net/app/uploads/2024/03 /reseaux-ociales.jpg 1500W, https://www.presse-citron.net/app/uploads/2024/03/reseaux-sociales-504x336.jpg 504W, https://www.presse-citron.net/app /uploads/2024/03/reseaux-ociales-1024x683.jpg 1024W, https://www.presse-citron.net/app/uploads/2024/03/reseaux-sociales-50x33.jpg 50W, https: //www .presse-citron.net/app/uploads/2024/03/network-social-336x224.jpg 336w, https://www.presse-citron.net/app/uploads/2024/03/reseaux-sociales-1400x932. JPG 1400W, https://www.presse-citron.net/app/uploads/2024/03/reseaux-sociales-680x453.jpg 680w, https://www.presse-citron.net/app/uploads/2024/03/Social network-896x597.jpg 896w "Sizes =" (max-width: 639px) 100VW, (max-width: 1023px) Calc (100vw-2REM), (Max-Width: 1279px) Calc (100vw-26rem) , 680px ">© Julian Christ/Unsplash < i class = "fa-facebook-f self-center mx-auto" > < i class = "fab fa-LinkedIn-in-Center MX-Auto" > < i class = "fa fa-envelope self-center mx-auto" > < P > Like every year, the agency specializing in influence marketing Reech publishes a study which is the state of the market of influence in France. For the past two years, she has been particularly interested in the report of French consumers to social platforms and content creators. This is an opportunity to see new trends emerge or confirmation of others.

< P >What is the favorite social network of the French & nbsp; ? What do they think of content creators & nbsp; ? How long do they spend on social networks & nbsp; ? Here is all that he must remember. 60 ~ H2 > The French prefer social networks to TV 60 ~ P > It is the most striking figure of this study. For the very first time, social networks exceed TV in terms of importance. < Strong > When they are asked of which media they could absolutely not happen, the French respond to social networks at 55%. But the gap with TV is low & nbsp; 54% of those questioned say they cannot do without it. A small gap, perhaps, but which speaks volumes about the relationship of the French with social networks. At the end of the year, YouTube exceeded television in France in number of spectators. Reech's new study simply confirms an already present trend. < P > Although social networks are more important than ever in the life of French Internet users, the latter scrolllant less and less. With a median of 1h08 per day, < Strong > The French spend 11 minutes less to scroll on the platforms . Those who spend more than 3 hours on social networks are less numerous, going from 16%to 13%, while moderate users (with use between 30 minutes and one hour) are increasing (29%). < /P > 60 ~ P >Even today, Facebook remains the king. Whatever we say, the Meta social network continues to be an essential social network for the French, who are 77% to go there at least once a week, against 75% in 2023. Instagram is just behind with 64% while YouTube completes the podium with 61%. There is an appeal in progress for Tiktok and for LinkedIn while X (ex-owner) undergoes the consequences of its multiple controversies. < P > In 2025, the content creators are content more legitimate than ever. They are even more followed on social networks than celebrities. If today, Internet users better understand content creators, and in particular their source of income, they still overestimate their income level. 43% of those questioned by Reech think that content creators have an average annual income more than 10,000 euros. In reality, 66% of them received less than 5000 euros per year in 2024. 200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000

< P >Finally, content creators have a strong prescription power: 75% of respondents bought a product presented in a campaign of influence. Despite everything, Internet users are very suspicious and 72% of them demand transparency in terms of commercial operations and paid partnerships. 92% of French people say they are ready to unsubscribe from a content creator in the event of disinformation, from incentive to overconsumption or promotion of brands or little ethical products.

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